CMT 2024 kicks of the new travel season

During nine event days, around 234,000 travel-loving visitors gather inspiration from around 1,600 exhibitors at CMT. Both visitors and exhibitors were very satisfied with the trade fair and are looking forward to their next visit.

Facts and figures relating to CMT 2024


  • 234,000 visitors
  • 73% of visitors came from a radius of 100 kilometres
  • 27% of visitors travelled a distance of more than 100 kilometres
  • The average age of the visitors was 51,2 years
  • visitors have an average household income of €3,917 
  • 97% of visitors would recommend CMT to other people
  • 62% were interested in tourism, 62% in caravaning, 9% in other areas
  • 53% of visitors were intending to go on holiday at least 3 times in 2024
  • 52% of visitors were planning to spend their holiday in Germany
  • 82% were intending to travel in other European countries
  • 25% were planning a long-haul holiday


  • 1,600 exhibitors from around 100 countries and 360 regions and cities
  • Exhibitors awarded CMT 2024 the overall mark 1.8
  • 92 % of exhibitors would recommend CMT to other people


  • 10 halls with 120,000 square metres of exhibition space (gross)
  • Around 2,000 accredited journalists
  • Visitor communication on all channels
  • Live reports on TV and radio
  • Large opening ceremony 
  • Large event areas and forums
  • Programme for trade visitors
  • Accompanying programme containing folklore, shows and a holiday cinema

Source: Visitor and exhibitor figures at CMT 2024 (PDF, 442 KB)

Comments by exhibitors at CMT 2024

  • "Our participation in CMT 2024 as featured country was a complete success! The DOT Frankfurt team and our booth partners are still overwhelmed by the great interest shown by visitors to the trade fair. The large number of presentation areas made it possible for us to turn our motto 'Love the culture, love the nature, love the adventure' into a real experience."

    Daks Gonzales, Director for Central Europe, Philippine Tourist Office in Frankfurt

  • "The Swabian Alb experienced an unprecedented response and perception during CMT due to its role as a culinary partner.
    In addition to a noticeable increase in the number of consultations and interest in brochures, we received the highest level of recognition for our presentation from visitors, but also from professional visitors.
    Many new contacts were made and even new marketing partnerships were agreed over the days of the fair."

    Mike Münzing, Managing Director, Swabian Alb Tourism Association

  • "On the whole, we can conclude that both the number and, fortunately, the quality of the discussions increased."

    Bernd Wuschack, Director for Sales, Marketing and Customer Service, Carthago

  • "The keen interest in our recreational vehicles exceeded our expectations. CMT is an important indicator for our company at the start of the year." 

    Wolfgang Speck, Chairman of the Board of Management, Knaus Tabbert

  • "Our office received a large number of concrete booking inquiries during the course of CMT. "We were very satisfied with our attendance at the exhibition."

    Inga Dockendorf, Managing Director, Island Erlebnisreisen

  • "We were very satisfied with CMT, which was also one of the most important exhibitions for our company to address end customers in 2024."

    Maximilian Zwick, Marketing Manager, Europa Park

  • "We took part in CMT for the first time. The mood was excellent while the visitors were well-informed and also specifically asked questions about certain topics."

    Andreas Rabe, Sales Representative, Husqvarna E-Bicycles

  • "This year there was great demand for long-distance hiking paths – i.e. stages actually lasting several days where people can also become deeply immersed in the region. The great thing about CMT is that many visitors to the stand are well-known faces."

    Sascha Hotz, Head of Theme Management, Schwarzwald Tourismus GmbH

  • "We experienced a fantastic relaunch of this golf exhibition – with unprecedented numbers of visitors."

    Otto Leibfritz, President, Baden-Württemberg Golf Association

  • "The visitors were people who not only collect catalogues, but were specifically interested in our holidays."

    Reinhard Tanner, Managing Director, Polaris Tours