InterActive Area

Experience the future of the trade fair

Digital, communicative, personal!
A place where the line between reality and fiction becomes blurred offered you the chance to be inspired and animated to explore new ways of demonstrating your innovative thinking at the trade fair using virtual marketing and augmented reality. By visiting the trade fair stand of the future "QBX.0" exclusively on our Interactive Area you were able to experience a whole new take on the trade fair as a marketing tool.

Partner 2020