Technical forum

Review 2023: Knowledge transfer with best practice examples

You learned about the latest developments in the industry from experts in lectures and best-practice examples. At wetec 2023, you could brush up on your know-how and exchange ideas with the industry: On Thursday, 30 March 2023, for example, the Sensape agency gave a presentation on the topic of "With AI, AR and WebAR to interactive brand experiences". Sensape's AI-based solutions can react individually to users - in real time. The result is customised customer journeys and immersive experiences to strengthen customer loyalty. In the lecture, the Leipzig-based company presented best-practice examples. Based on various customer projects, it was explained how AI and AR have succeeded in addressing customers personally and how the campaign goal has thus been achieved - regardless of whether at the POS, at trade fairs, events or on the user's smartphone. Among the speakers was also the company Corel/Alludo - with a wide range of topics. The aim was to show advertising technicians how they can make the most of the features of CorelDRAW. For example, there were lectures on the export and layout functions as well as valuable tips and tricks for a more efficient workflow.