At a glance

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Date: 28 - 29 April 2026
Place: Messe Stuttgart
Organiser: Landesmesse Stuttgart GmbH & Co. KG
Regular cycle: annual

Immersive technology. Empowering business

Welcome to Stuttgart

XR EXPO is the B2B event for virtual, mixed and augmented reality that brings together the innovative companies, technology providers and creative minds found in this sector. Visitors have the chance to experience the latest XR solutions live, discuss their thoughts and ideas with the experts and gain exclusive insights into visionary applications. Exhibiting companies are given the opportunity to present their products to an expert audience and make valuable business connections. Anyone looking to experience and contribute to the future of immersive technologies cannot afford to miss this event!

The XR EXPO mission

XR EXPO is the B2B platform for extended reality, making immersive technologies accessible for companies of all sizes – particularly those with little experience of this area to date. It offers a practical introduction to XR, provides in-depth expert knowledge and demonstrates concrete applications using real use cases.

At the same time, XR EXPO provides a networking opportunity for established XR players, while showcasing the latest research findings, technologies and trends. The spotlight here is on the developers, professional users and decision-makers, people who wish to specifically integrate XR solutions into their work and production processes.

Workshops and matchmaking formats promote an active exchange: developers working on specific economic challenges, companies establishing new cooperations – together creating scalable, innovative solutions along the entire value chain.

Who attends XR EXPO?

  • Industry representatives
    Professional and managerial staff, in particular, from the core sectors of XR EXPO which include mechanical engineering and manufacturing, the automotive industry, medical technology and healthcare, construction and architecture, commerce and logistics, trade and technical professions.
  • Creative industry representatives
    Designers, developers, producers and artists who use XR technology for creative and innovative projects.
  • Science and research
    Representatives of universities, research facilities and institutes who develop and present the latest XR prototypes and innovative technologies.
  • Technology providers and software suppliers
    Developers and providers of hard- and software solutions in the XR sector who wish to present their products and expand their business network.
  • Start-ups and innovators
    Young companies and founders looking to present innovative XR applications and solutions and search for potential partners or investors.
  • Decision-makers and managers
    Company executives, innovation managers and digitalisation heads who wish to evaluate strategic approaches and new technologies for their companies.
  • Education and training
    Educational representatives who use or are looking to use XR technology for instruction, further education and training purposes.
  • Politicians and associations
    Politicians, business development representatives and professional associations who accompany and support the development and promotion of XR technologies.

Who exhibits at XR EXPO?

  • Technology providers for XR hardware
    Manufacturers of VR/AR headsets, mixed reality devices, sensors, tracking systems and peripheral equipment.
  • Software developers and platform providers
    Companies who offer XR software solutions, development platforms, simulation tools and application software.
  • Industrial companies with XR applications
    Companies from the mechanical engineering sector, the automotive industry, medical technology, construction and trade demonstrating their in-house use of XR technologies.
  • Research institutes and universities
    Facilities presenting innovative prototypes, research projects and new technologies relating to XR.
  • Start-ups in XR
    Young, innovative companies with new products, services and application ideas for XR technology.
  • Consultancies and service providers
    Providers of consultancy services, implementation aids, training and support for XR projects.
  • Creative agencies and content producers
    Companies who specialise in creating XR content, animations, 3D models or interactive experiences.
  • Hardware and software integrators
    Companies who offer complete solutions comprising hard- and software components for industrial or medical applications.
  • Associations and organisations
    Industry associations, networks and funding organisations that support the development and dissemination of XR technologies.