Thinking outside the (foil-wrapped) box

16.12.2019 - 09:32

Watch, listen, learn: everything about wrapping in the WRAPandSTYLE Area

Practically anything is possible, as demonstrated by the brightly patterned vehicle or the ten-metre-slogan on the assembly hall: “wrapping” is the new magic word for vehicle tuning, interior decoration and outdoor advertising. State-of-the-art materials and finishing techniques are now not only comparatively inexpensive, but also used sustainably. Spanning 300 square metres, the spacious WRAPandSTYLE Area at WETEC (30 January to 1 February 2020) promises to be an exciting all-round event (Jacques Lanner Hall, Stand 3E72), exploring the latest trends during expert talks, discussions, technology hacks and best-practice demonstrations.

“We want to demystify the world of wrapping by getting the visitors very much involved, to clarify questions about ideas and their implementation, to provide information and, most importantly, to encourage participation,” explains Andreas Ley, Operations Manager for Wholesaler Folien + Zubehör, as well as Technical Advisor for the WRAPandSTYLE Area. “We are aiming to alleviate any fears users may have regarding this topic. Our job is a bit like that of a hairdresser – it largely comes down to craftsmanship.”

Expert advice and 'live' wrapping

The WRAPandSTYLE Area provides a compact overview of all the materials, procedures, auxiliary aids and training offers available for wrapping. Visitors are more than welcome to try their hand at this technique: there will be several vehicles and other objects wrapped 'live' during the event. Experts will also be providing valuable advice, for example tips on knifeless cutting. The intention is to “take a very open approach to everything, allowing visitors to think far outside the box,” explains Ley. “Covering such a broad scope of content, the WETEC trade fair certainly provides the perfect location.” The selection of suppliers represented at the event is also equally impressive, including 3M, Avery Dennison, Intercoat, Steinel and Yellotools.

“Impressive materials” with a variety of applications

In addition to the vehicle wrap, another way of personalising your vehicle using a foil covering, the WRAPandSTYLE Area will also be focussing on outdoor and façade advertising, as well as a process known as refitting. “Old favourites are given an image boost or designed in such a way that they look even better than new,” explains Andreas Ley.
“For example, there are hundreds of different furniture decors that are hardly distinguishable from a 'real' surface.” Customers here include hotels, medical practices and pharmacies with existing furniture, but also theatres or sports studios, all of whom are increasingly using mirror film to cover extensive areas instead of the real thing. The effect comes very close, within a few percent, to that of a crystal mirror, but “at only a fraction of the weight – and without the risk of ever shattering into pieces. These are very impressive materials.” Ley's message: “Anything with an adhesive surface is perfect for lamination! And the foil is then easily removed again when necessary.”

“Second chance” as energy and natural resource

And then? Criticism has often been loud when it comes to the issue of sustainability, yet Ley sees no contradiction between wrapping and environmental protection. The opposite in fact – there have long been organic-based materials available or solvent-free colours for printing. Not only that, but adhesive that contains a special corrosion protection considerably improves the durability of certain surfaces. The conventional PVC is also “a desirable, high-quality energy and natural resource, which leaves behind relatively low residue when incinerated. Not forgetting that new fuels can be extracted from PVC. The materials used very much bring a second chance!”

Information for visitors

WETEC will be taking place from 30 January to 1 February 2020 concurrently with the trade fairs TV TecStyle Visions and GiveADays in the Jacques Lanners Hall (Hall 3) at Messe Stuttgart. The trade fair will be open from 09.30 to 18.00 on Thursday and Friday, 30 and 31 January 2020, and from 09.30 to 17.00 on Saturday, 1 February 2020. Visitors attending WETEC can access the event via the Entrance East, which directly adjoins the L-Bank Forum (Hall 1). A total of 7,000 parking spaces are available in the area around the trade fair grounds while the S-Bahn (suburban train) at Stuttgart Airport is just a few minutes walk away. Tickets can be ordered online at www.wetec-messe.de/ticket. A free day ticket is available with the promotion code "WETEC20IhrTicket" and entitles the holder to visit all events in the EXPO 4.0 trade fair combination.


Photos:
WETEC_WRAP_AND_STYLE_Area: The top foilers in the sector will share their knowledge here in collaboration with the team from Folien + Zubehör Technischer Großhandel.

More information on WETEC and all photo material can be found here:
www.messe-stuttgart.de/wetec/journalisten/pressematerial/

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