TV TecStyle Visions: impressive confirmation of status as leading trade fair
The trade fair combination for visual communication and haptic advertising, EXPO 4.0, was an impressive event with 421 exhibitors and 12,518 visitors held from 30 January to 1 February 2020 in Stuttgart: TV TecStyle Visions, trade fair for textile decoration and promotion, enriched the trade fair combination with a top-class exhibitor offering, high internationality and an accompanying programme characterised by innovations and know-how transfer. It proved its status as a leading trade fair for the European textile decoration industry in an impressive way: 262 exhibitors, including all relevant companies from the exhibition segments textiles and technology, mark the importance as a European industry get-together every two years in Stuttgart. The leading trade fair confronts the uncertain European market situation and uncertainties in trade, the number of exhibitors remained almost constant compared to the previous event (2018: 270). The 126 international exhibitors came from 21 countries to Stuttgart. The top 5 countries of origin are Germany, Great Britain, Spain, Poland and Italy.
Many decision-makers from the Germany/Austria/Switzerland region
Within the framework of TV TecStyle Visions the visitors were particularly interested in the different printing processes, embroidery and textiles. The EXPO 4.0 trade fair combination attracted 17 per cent international visitors from 50 countries to Stuttgart. The appeal of the leading European trade fair is manifested with the top visitor countries Switzerland and Austria. 35 percent of all visitors to TV TecStyle Visions travelled more than 300 kilometres to Stuttgart.
The quality of the visitors has been a reliable constant for years: four out of five visitors are actively involved in purchasing and procurement decisions, 87 percent have concrete intentions to invest and 84 percent of the visitors want to invest in the next 12 months. An overall rating of the trade fair combination of 2.0 ("good") and a return visit rate for 4 out of 5 visitors highlight the positive synergy effects created by the parallel timing of the three trade fairs in the trade fair combination EXPO 4.0. This is also reflected in the amount of time visitors spend at the event - on average 4.8 hours at the three trade fairs.
Comprehensive accompanying programme
Apart from the exhibition offering, TV TecStyle Visions has been convincing for years with a comprehensive accompanying programme. Not only real innovations and trends that move the industry are showcased at the stands. At this year's trade fair the TecCheck Area acts as a look into the near future. In the digital microfactory nine companies demonstrated the possibilities of digitalisation in production under the coordination of DITF (German Institutes for Textile and Fibre Research, Denkendorf). A polo-shirt was made in one hour, from the 3D design and conception, through to the printing, thermosetting, cutting and making-up of the garment. The trend topics of the industry and the degree of innovation were also shown in the forum, such as the option of personalisation and automation in textile finishing/textile decoration/garment decoration. The TecStyle Fashion Show, the forum and also Charlie's Corner gave visitors a platform to exchange information and ideas and for know-how transfer, as well as another presentation possibility for the exhibitors.
The next TV TecStyle Visions takes place in the EXPO 4.0 trade fair combination with WETEC and GiveADays in two years. The dates 10 to 12 February 2022 are currently reserved.
Comments by exhibitors:
L-Shop Jörg Bittorf, President, L-SHOP TEAM:
We think it's fantastic that both textile processors and technology are in the one hall, there were superb synergy effects. Also the flow of visitors was good, there was always something happening from first thing in the morning. The quality of visitors was excellent, we also welcomed visitors from the Netherlands, Poland, Belgium and Austria and Switzerland.
Katie Stewart, Managing Director, Henbury Brands:
We experienced a really good atmosphere, very positive, like the industry. For us the number of customers increased considerably. The hall design is very successful, also the fact that all exhibitors are together in one hall works well.
Jürgen Dörfel, Sales Manager, Kroschewski Industrie Technik GmbH:
The trade fair was so good, actually even better than usual! The conversations with the visitors were more in-depth and of better quality than in recent years. From our core market Germany we had both existing and new customers here, we are very happy.
Tobias Lembach, Software Manager, MOUNTEK GmbH:
TV TecStyle Visions was once again an excellent trade fair! We had considerably more decision-makers on site. Many of our existing customers came to us, for us the trade fair is a leading trade fair in our industry in the entire Germany/Austria/Switzerland region. The excellent connection at the airport is brilliant, some of our customers flew in directly from North Germany.
The final report of WETEC can be found here:
You can read the final report for GiveADays at:
TV_20_P_012: TV TecSTyle Visions proved its status as a leading trade fair of the European textile decoration industry in an impressive way.
TV_20_P_020: Apart from the exhibition offering, TV TecStyle Visions has been convincing for years with a comprehensive accompanying programme.
TV_20_W_044: At this year's trade fair the TecCheck Area acts as a look into the near future.
TV_20_W_178: Within the framework of TV TecStyle Visions the visitors were particularly interested in transfer printing, embroidery, textiles and stock, textile screen printing and digital textile printing.
TV_20_W_019: The quality of the visitors has been a reliable constant for years: four out of five visitors are actively involved in purchasing and procurement decisions.
TV_20_W_035: The 126 international exhibitors came from 21 countries to Stuttgart.
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