Print.Produce.Promote: EXPO 4.0 will focus on user benefits

26.07.2019 - 02:00

TV TecStyle Visions, GiveADays and WETEC create a platform for visual and haptic communication

The international trade fairs TV TecStyle Visions, GiveADays and WETEC provide under one roof, as EXPO 4.0, ideal guidance for every application area of visual and haptic communication. The European industry will meet at this trade fair alliance from 30 January to 1 February 2020. Around 14,000 trade visitors from 41 countries flocked to the last event in Stuttgart in 2018.

The slogan Print.Produce.Promote clearly reflects the offering: exhibitors from the areas of textile finishing, printwear and workwear present their solutions at TV TecStyle Visions, WETEC stands for innovations in advertising technology, digital printing, light advertising and digital signage while GiveADays features innovations relating to promotional items and haptic advertising. An increasing number of overlaps are occurring both with the exhibited technologies and in the range of products. The synergy effects thus created produce genuine value-added both for users and suppliers.

TV TecStyle Visions – textile finishing in all its facets

In the last few years TV TecStyle Visions has systematically extended its leading position in Europe as the trade fair for textile finishing and promotion. Increasing internationalisation was reflected in 18 per cent international visitors at the last event. The broad range of exhibits in the areas of technology and accessories for all textile finishing processes is rounded off by textile manufacturers and retailers of corporate fashion, printwear and functional workwear. The presented know-how can be experienced in the L-Bank Forum (Hall 1): the accompanying programme in 2020 will contain daily fashion shows, a special technical show on the microfactory in cooperation with the German Institutes for Textile and Fibre Research, and the proven Technical Forum.

WETEC – hands-on advertising technology

In the Jacques Lanners Hall (Hall 3) WETEC will present innovations from the areas of advertising technology, digital printing, light advertising and digital signage. The international trade fair will impress visitors with a colourful accompanying programme: the WORK AND DO Area will demonstrate the entire work flow of an advertising technician, participation is expressly encouraged. As part of the accompanying programme the WRAPandSTYLE Area will show during talks, best practice demonstrations and technical hacks how car wrapping is best performed.

The exhibitor Mimaki will stage a gin label contest for the first time at WETEC: Advertising technicians, print service providers, pupils and students are invited to design the most appealing gin label. The only requirement for the design of the label is the incorporation of the horse from the Stuttgart coat of arms. Entries to the competition can be submitted up to 30 September 2019 under:

GiveADays – focus on sustainability

During GiveADays leading manufacturers and retailers will present for the fourth time innovations and products relating to promotional items and haptic advertising. Experts will present ingenious ideas in the Technical Forum and will provide inspirations for trade visitors from marketing, agencies and the specialist promotional item retail trade. In 2020 the omnipresent topic of sustainability will be the focal point of the exhibited products and the accompanying programme.


About EXPO 4.0 – Print.Produce.Promote.

EXPO 4.0 is the leading platform for visual communication and haptic advertising. The three trade fairs TV TecStyle Visions, WETEC and GiveADays showcase new products and innovations in the areas of textile finishing, advertising technology and promotion. International exhibitors meet trade visitors from Germany, Switzerland and Austria every two years in Stuttgart. Synergy effects across technologies and products ensure genuine value-added for users and suppliers. The next EXPO 4.0 will be held in Stuttgart from 30 January to 1 February 2020.


Photo captions:

TV_18_W_657_Halle_8_Technik_Impressionen: A success story for years: TV TecStyle Visions (Copyright: Messe Stuttgart)

WETEC_18_P_014: WETEC stands for hands-on advertising technology while the WORK AND DO Area and the WRAPandSTYLE Area have been impressing trade visitors for years. (Copyright: Messe Stuttgart)

GAD_18_P_001: Sustainability is in vogue: during GiveADays manufacturers present their range of promotional items which make a contribution towards ecology. (Copyright: Messe Stuttgart)


You can find photos relating to TV TecStyle Visions and other press texts here.

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