Your customers

Who actually visits Touristik & Caravaning? What is the visitor structure in detail? And above all: What are the advantages for you as an exhibitor? Discover now what makes our visitors so particularly interesting.

  • Large catchment area: The metropolitan region of Central Germany has over 2.5 million inhabitants. 50 % of visitors travelled more than 50 km to get to the fair.
  • High visitor quality: More than half of the visitors want to travel more than thrice in 2022.
  • High purchasing power: The average household income  is more than 3,600 euros net per month.
  • Many interests: More than 80 per cent of visitors are interested in camping and caravaning. Tourism is of great interest for more than half of our visitors. 

Source: visitor survey 2022

Travel behaviour of the Saxons

More than half of the visitors are from Saxony. This sheet (JPG, 221 KB) shows you more facts about the travel behaviour of the Saxons and shows that TC visitors are among Germany's most interesting tourism target groups.

Please find the detailed analysis here. (PDF, 626 KB)