T4M cooperates with Swiss Medtech Expo and Medtech.plus
The Lucerne based trade fair is one of Switzerland’s highest-ranking industry meetings and has been closely associated with Messe Stuttgart for years. Many medical technology enterprises are represented at both trade fair locations and benefit from joint offers and synergy effects.
The newly concluded cooperation with the Medtech.plus platform gains additional digital value as exhibitors can strengthen their trade fair appearance with little effort on the internet as well as generate additional leads. Medtech.plus will be present at T4M with its own production team to capture exhibitor issues professionally on-site, prepare them and spread them through the industry platform. The editorial services include text and moving images - which will especially benefit smaller exhibitors with few resources for marketing and PR.
First reactions to the new partnerships are positive - as the one from Bernd Maisenhölder, Marketing Director of T4M exhibitor Iftest: “Trade fair appearances are important for us but at the same time involve considerable costs. We are therefore very happy that T4M endeavours to create additional benefit for its exhibitors. Thanks to Medtech.plus, we can improve the reach of our presence in Stuttgart further.”