At a Glance
The craft is alive and well...
... and we want everyone to see that. At SÜFFA, we offer 100% concentrated information, inspiration, and a diverse range of products and services for the butchery trade. We stand for practical relevance and thematic depth, exchange on equal terms, inspiration for everyday life, and concrete solutions. Our trade fair brings together everything that moves the industry, from traditional craftsmanship to technology and trends to young talent and digitalization.
In the meat industry, craftsmanship means more than just food production. It stands for the origins and authenticity of the industry and embodies living tradition, quality, and masterful skill. The term describes the cultural and professional identity of the butchery trade. Knowledge and values are passed down through generations. Artisanal production ensures high-quality products and creates trust. In times of industrial mass production, this is an indispensable factor, a clear statement. The butchery trade is the soul of SÜFFA. It emphasizes the values of honest skill and passion.
Technology has always been a part of craftsmanship, both in the past and today. It is a basic prerequisite for efficient work. Automation, smart tools, and AI-controlled machines accelerate manufacturing processes. SÜFFA presents innovations. But it also shows how modern technology is used to support craftsmanship and passion. How companies remain competitive without losing their identity.
Sales are the link between quality craftsmanship and economic success. They encompass both the personal contact between butchers and customers in the shop and the mental contact in the 24/7 shop. That is why successful craftsmanship needs strong concepts for presentation and marketing. SÜFFA shows what is important and what opportunities and innovations are available.
The butchery trade is adapting to changing consumer preferences. Trends indicate the direction in which the market and consumer behavior are likely to develop. They point to opportunities that the industry can exploit. At SÜFFA, inspiring ideas are presented and developments that lead to success are showcased.
Going digital complements skilled trades. It is a tool that changes daily work, but does not replace it. Digitalization is crucial to remaining competitive. It simplifies organization, speeds up processes, expands sales, and ensures quality. At SÜFFA, it becomes clear how businesses can benefit from going digital.
Rising Stars are the future. SÜFFA is consciously setting an example here to get young people and career changers excited about the trade. It offers them a platform to get information, exchange ideas, and take part in competitions. But experienced professionals and old hands also benefit from SÜFFA. There are additional training opportunities for them to stay fit and well-prepared for the future.