Quality regional raw materials lower our CO2 footprint


Artisan bakers and pastry chefs use südback to find out about the latest trends and products / Networking is growing in importance

Climate change and related discussions about CO2 emissions are also a hot topic in the bakery sector. The “Fridays for Future” movement has now made many people think about actively reducing their CO2 footprint. High energy prices, on the one hand, are increasingly putting pressure on cost management in each and every bakery, while artisan bakery and pastry chef customers are making more and more demands about CO2 reduction. This is further confirmed by studies, such as the “Nielsen Shopper Trends 2019”, showing that consumers now have greater awareness of the origins of raw materials. The Federal Agency for Agriculture and Food also writes that consumers are consciously considering the regional origin of food in addition to freshness and natural ingredients.

This trend, which has been around for some years, is also reflected in the exhibitors at südback 2019, which opens its doors in Stuttgart from 21 to 24 September. Visitors will now find relevant raw material ranges in all exhibition halls, thanks to the new structure of the trade fair. While the key players in the sector will be focussing on ‘ancient’ grains, superfoods and organic food, several regional providers will be joining the list of exhibitors this year. With this broad base, südback will once again be an important information platform for bakery companies this year.

According to Stefan Körber, Chief Executive of the National Guild Association for Württemberg Bakers, a characteristic of guild bakers rooted in their regions is that they prefer to buy from local producers wherever possible. As a südback partner, the guild association therefore allows its members to intensively network on these issues at the trade fair, thereby providing added value at the fair. Master Baker Heinrich Beck also makes use of this. The boss of a mid-sized artisan bakery, based in Römerstein in the Reutlingen district of Germany, already buys many of his raw materials from “neighbouring” farms in the Schwäbische Alb region, and now even buys caraway seeds, linseeds or poppy seeds. Beck’s philosophy: “This approach demonstrates our responsibility towards consumers.” And he adds: “Customers explicitly welcome this.” He wishes to discuss this with many colleagues’ companies at südback.

Apart from their supplier, in the opinion of Gunter Hahn, Managing Director of BÄKO-Zentrale eG, artisan bakers and pastry chefs need to address two questions:  “Which products differentiate me from the competition?” and: “Which raw materials set me apart as a genuine artisan baker?” According to Gunter Hahn, südback provides many good answers to this. BÄKO, for example, will be showcasing a broad-based product range for bakery companies. Current sales concepts and product lines from relevant product sectors complete the picture, announces Hahn. Like BÄKO on its central stand, where it will have its own forum for practical hints and examples of applications, many exhibitors have integrated showcase bakeries into their exhibition stands. Visitors to südback will therefore take home a host of product ideas for their companies, as well as industry-specific arguments for daily climate discussions.

About südback
südback is one of the most important events for artisan bakers and confectioners. It is the meeting point for the bakery industry and a permanent fixture in the diary of many decision-makers. In 2019 over 700 exhibitors present their products and services to around 38,000 visitors from home and abroad on a gross exhibition area of 65,000 square metres in six exhibition halls. When südback is held for the 28th time in its 41st year, Messe Stuttgart and its partners - i.e. the Bäko Head Office of Southern Germany, the State Association of Guilds of Württemberg Bakers and the State Association of Guilds of Baden-Württemberg Confectioners - are also aiming to top the records from the previous event. The successful combination of a traditional trade fair and an accompanying programme provides professional visitors with numerous opportunities to obtain information on trends and new products, and also exchange know-how and experiences with colleagues and experts.


More information is available online at www.suedback.de


Suedback_19_PM09_Rohstoffe1.jpg: A wide range of quality raw materials at südback. (COPYRIGHT MESSE STUTTGART)

Suedback_19_PM09_Rohstoffe2.jpg: A wide range of quality raw materials at südback. (COPYRIGHT MESSE STUTTGART)


Here online accreditation is available from now on around the clock. You will receive your accreditation badge with parking ticket for the press parking area as a pdf file for printing out. Please note: Only press tickets in good print quality can be read by the scanner at the entrance. Please fold your press ticket in DIN A6 format. The catalogue and lanyard are available at the press counter in the East Entrance. Please also note the Accreditation Guidelines of Landesmesse Stuttgart GmbH.

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