Focal points of südback

Raw materials for bakers and confectioners

Basic materials, raw materials, baking agents, aromas and essences,
semi-fi nished products, frozen bakery products, convenience products, basic materials for ice cream, organic and biological products.

Working and operating technology

Production and baking technology, baking ovens, refrigeration systems, freezers, coffee machines, ice-cream machines, restaurant fittings, kitchen technology, silo systems, cleaning machines, company hygiene, measuring and weighing systems.

Shop fixtures and fittings

Shop and sales furnishings and fittings, snack area, mobile sales units, café furnishings and fi ttings, lighting, tableware, porcelain and table decoration.

Merchandise

Own brands, confectionery, lasting bakery products, drinks, dairy products, delicatessen products and specialities, coffee, tea, other merchandise.

Sales promotion

Work clothes, price labelling systems, decoration and packing materials, gift and confectionery packaging, indoor and outdoor advertising, gift items.

Services, information, management

Computer systems, cash register systems, industry software, marketing/advertising/management consultation, associations and organisations, specialist literature.