The famous award of the bakery and confectionery trade – the südback Trend Award – is a top-class award with the aim of acknowledging developments in terms of technical innovations, design and concepts.
The südback Trend Award is organised by Messe Stuttgart. The trade journals Allgemeine Bäcker-Zeitung (ABZ) and BÄKO-magazin support this competition as partners. Co-organisers include BÄKO-Zentrale Süddeutschland eG and the State Association of Guilds of Württemberg Bakers.