„The industry needs the meeting point“
After a year in which trade fairs and other meeting points in the bakery industry also had to be cancelled or postponed on account of the Covid-19 pandemic, the prospects for trade fair planning from 2022 onwards are now stabilising.
The starting point, as the first industry meeting point after the pandemic, will be SACHSENBACK in Dresden from 2 to 4 April 2022. This event will be aimed at the bakery and confectionery trades in East and Central Germany. SACHSENBACK will then be followed in autumn by südback, which will be held in Stuttgart from 22 to 25 October 2022.
Project Manager Anne-Kathrin Müller: "We are currently holding intensive discussions with our partners in order to formulate the direction and the technical programme of the events at an early stage. The südback Working Party, to which our partners belong, will hold the next meeting for this purpose in May this year. As far as the other preparations for südback are concerned, we will start intensive discussions to this effect with exhibitors in April. From autumn onwards, we will enter the important floor space allocation phase in the exhibition hall areas. Sales discussions will also naturally continue at the same time with exhibitors and partners. During these discussions we will talk to them about their participation wishes."
südback, which was scheduled to take place in 2020, had to be cancelled due to the Covid-19 pandemic. The trade fair will now return again in 2022 in a regular cycle and will then be staged in October 2024 and in 2025, provisionally in September, in Stuttgart.
"We are delighted that there are now clear prospects for the trade fair in the next few years. The industry needs the meeting point, and we here at the BÄKO head office of southern Germany are now already collaborating with Landesmesse Stuttgart GmbH and the regional associations of the bakery trade to ensure a successful südback 2022," said Gunter Hahn, Managing Director of the BÄKO head office of southern Germany. Martin Reinhardt, Master of the Regional Association of Guilds of Württemberg Bakers, also commented: "We now have planning security and assume that the general conditions in 2022 will finally enable trade fairs to be safely staged again. We fully support südback and will devote our entire energy, competence and expertise to ensure that südback 2022 repeats the successes from previous events."
Klaus Vollmer, Master of the Baden-Württemberg Regional Association of Confectioners' Guilds, is also looking to the future with optimism: "Intensive exchanges and discussions between all industry participants are only possible during trade fairs. We are missing these exchanges and discussions at present, and are therefore all the more delighted that they will be possible again during südback 2022.
The next südback will take place from 22 to 25 October 2022.
Further information: www.suedback.de