südback Trend Award 2020: innovations for the future

02.03.2020 - 08:46

Driving force within the industry / Award acknowledges outstanding achievements of companies

Companies face enormous challenges today. One is the ever-quickening pace of change, driven by globalisation, new technologies, more demanding clients, but also by the vast quantity of available knowledge. In order to ensure their competitiveness in these conditions, companies must put new products on the market, lower costs, improve processes and convince their customers of their products and their company.

The südback Trend Award has been presented since 2002 to honour companies in the baking industry who have made a special contribution in actively shaping the future. The südback Trend Award, which stands for innovation and progress, will be presented this year for the 13th time during südback 2020 from 17 to 20 October 2020. "The top-class submissions impressively demonstrate how productive the industry is in actively shaping the future. Winning the südback Trend Award adds real value in the market", says Prof. Michael Kleinert, Jury Chairman.

The südback Trend Award is presented by Messe Stuttgart. The trade journals Allgemeine Bäcker-Zeitung (ABZ) and BÄKO-magazin support this competition as partners. The co-organisers are the BÄKO Head Office and the Württemberg Regional Association of Bakers' Guilds.

The award is presented in three categories

The companies apply for the südback Trend Award in three categories, presenting fresh ideas and new products. The category "Marketing, sales & organisation" covers the themes of shop construction/business equipment, packaging, merchandise, EDP and cash register systems. The second category "Raw materials & convenience" includes, e.g., flours, flavourings, oils and fats, fillings, as well as TK products. The third category is all about "Technology".

The competition is only open to innovations which have been on the market for less than one year or have been developed to market maturity and are about to be launched on the market. It must be possible to present the latter products at südback 2020 as series products. All domestic and foreign companies in the industry are eligible to take part in the competition.

Functional systems, complete installations and individual parts or designs can be registered and submitted as competition entries. The deadline for entries is 31 May 2020.

A jury evaluates the entries with regard to their level of innovation, benefit and user-friendliness, their use or implementation with economically justifiable expense, functionality, operational safety, environmental compatibility, recycling and hygiene.

The expert jury includes:
• Prof. Michael Kleinert, Jury Chairman, Head of the Institute of Food and Beverage Innovation (ILGI)
• Jochen Baier, Master baker and confectioner, World Baker of the Year 2018
• Karin Becker, Branch Manager of the State Association of Guilds of Baden-Württemberg Confectioners
• Jean-Pierre Nachtsheim, BÄKO-ZENTRALE eG, authorised officer, Department Director of Machines & Equipment
• Tobias Pfaff, Director of the German National Bakers Academy – Württembergische Bäckerfachschule (bakers' college) Stuttgart
• Ulrike Sailer-Keil, Sales Manager and partner of the bakery/cake shop Sailer GmbH
• Frank Sautter, Dipl. Theol., President of the State Association of Guilds of Württemberg Bakers and President of the Association of Baden-Württemberg Millers
• Falk Steins, Editor-in-Chief, BÄKO magazine
• Reinald Wolf, Editor, Allgemeine BäckerZeitung (ABZ)

Winners gain competitive edge

The winners are informed before südback starts so that they can use the quality seal beforehand to advertise their products and their forthcoming attendance at südback. In order to give due recognition to innovation, the award is presented during the official opening of südback.

More information and registration for the südback Trend Award:
www.suedback.de/trendaward

About südback
Over 700 exhibitors meet visitors from home and abroad at südback, the trade fair for the bakery and confectionery trades. On a gross exhibition area of 65,000 square metres, companies present the key topics of working and operating technology, raw materials, merchandise, shop fixtures and fittings, sales promotion and services relating to the bakery trade. The successful combination of a traditional trade fair and an accompanying programme provides specialist visitors with numerous opportunities to obtain information on trends and new products, and also exchange know-how and experiences with colleagues and experts.

More information, texts and photos are available online at: www.suedback.de

Captions: südback Trend Award 2020
Copyright Messe Stuttgart

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