südback says thank you

... to 600 exhibitors

For the exciting and interesting presentation of their products and services.

... to more than 35.000 visitors

For their enthusiasm and interest in the wide range of exhibitions, the comprehensive accompanying programme and the awards.

Exhibitor comments

  • “südback had everything you could ever wish for at a trade fair – we are extremely satisfied! There was so much going on, far more than we expected. Our tables were almost permanently occupied, we even had to defer appointments and reorder products. We made a large number of top-quality contacts. And, last but not least, the entire trade fair team was extremely helpful and always close at hand.”

    Carolin Cavalier, Channel Marketing Manager, Vandemortele Europe NV

  • “The tradition of MIWE at südback is continuing successfully. We were absolutely delighted to be able to use the trade fair once again as a first-rate marketplace for customer communication. There was great interest in our products, especially from people looking to counter the shortage of skilled workers using efficient solutions. We were able to act here as a good point of contact for the industry. The trade fair has become more international, and the willingness to invest could be felt.”

    Thomas Schilling, Marketing Live Communication, MIWE Michael Wenz GmbH

  • “We received a very friendly welcome, along with a great deal of positive feedback. The number of customers exceeded our expectations. There was a conspicuously high demand for individual advice and support, as well as for long-term solutions. Further professionalisation of the individual companies was noticeable in this respect. We were very satisfied with the outcome of südback 2024.”

    Frank Opitz, Managing Director, Contour Ladenbau GmbH

  • “This year's südback has been one of the best trade fairs in a long time! We received only positive feedback. The event was very busy and we spent a lot of time engaged in positive and interesting discussions, which also included some big customers. The incorporation of new and innovative ideas, such as collection stations or digital payment systems, is forcing the industry to make investments. The trade fair proved to be very successful for our company. We are very satisfied.”

    Celine-Marie Seibert, Internal Sales, KMZ-Kassensystem GmbH

  • “We are more than satisfied! It was an excellent südback, we had a good run right from the very first day. The increase in international visitors was already discernible at the previous event and we deployed our stand personnel accordingly. We also had sales representatives from Poland, Ukraine and the Netherlands, who welcomed customers from all over the world, such as Korea and Australia. We were also impressed by the expertise of the visitors and we secured many highly promising leads. Of course, we were also delighted to win a Trend Award! Which just goes to show that we’re on the right path!”

    Christoph Thelen, Director Product Management & Bakeries, VEMAG Maschinenbau GmbH

  • “We met a very wide range of visitors at südback. Many customers had arranged an appointment and came to us with specific questions relating to certain machines. There is demand and a propensity to invest. That applies to all levels and company sizes. With the “Snack Friends” special show, we had the opportunity once again to present the value chain in this area and provide important support. On the whole, this went down very well – with many synergy effects for exhibitors and customers alike.”

    Sarah Erdmann, Corporate Communication and Marketing, Krumbein rationell GmbH & Co. KG

  • “We focused this time on commercial enterprises and brought along the corresponding machines. For example, we presented our dough sheet system here for the first time, which proved very popular. Our target group was present and we were impressed by the expertise of the visitors; there were a large number of decision-makers, managing directors and managers. There was great business carried out during the many, very specific discussions.”

    Lisa Affenberger, Marketing Manager, König Maschinen Gesellschaft m.b.H

  • “südback is a top-class networking event and an important meeting point for the industry. Exciting innovations were presented, and we held a large number of positive discussions. Our main aim was to provide advice and support and our concepts attracted a great deal of interest. We were able to share our approach and felt very much at home here.”

    Raphael Steinberg, Managing Director, Seeberger Professional GmbH

  • “südback was well-attended despite the fine weather. It was our first time taking part in a trade fair with a joint stand and we wanted to achieve a broad appeal – in other words to bring together several brands which ideally complement one another. There was a positive atmosphere, plenty of discussions held and we were able to provide our customers with advice and support. Everything went very well. We were very satisfied with südback 2024.”

    Julia Rümmele-Hauser, Head of Marketing and Communication, Wiesheu GmbH

  • “The shortage of skilled personnel means that our customers are increasingly moving towards full digitalisation, even though this means fundamentally restructuring many processes. We were able to present technology ‘live’ here at südback. Our target group came to the trade fair, tested products and were pleased to have everything explained. We managed to arrange a large number of appointments to visit our company.”

    Gerhard Schnitzer, Regional Sales Manager, Vectron Systems AG

  • “südback 2024 was an impressive experience and exceeded all our expectations. With an inspiring trade fair stand and the enthusiasm of national and international visitors, we were able to forge interesting new contacts and strengthen existing partnerships. The diversity and innovative capacity which we experienced shows how dynamic and future-oriented the industry is. We can look back on a successful trade fair and are already looking forward to the next südback!”

    Kerstin Schwung, Corporate Communication, backaldrin International The Kornspitz Company GmbH:

südback 2024 in pictures

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Save the Date- südback 2026

The next südback will take place from October 24 to 27, 2026.

südback 2026 - Save the Date

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