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In 2024 we will present the südback Trend Award for the 14th time. This award honours innovations which correspond especially to the interests and quality demands of the market. Winners of the Trend Award secure themselves a market advantage. The specialist public pays particular attention to this seal. Whether you are a professional or a newcomer, present your future-oriented idea for the südback Trend Award and benefit from the publicity! Become a trendsetter and submit your innovative idea, your concept or your technology for the Trend Award 2024.

Closing Date for Registrations is 31 May 2024!

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*Registration only for registered exhibitors!

More informations

The südback Trend Award is presented by Messe Stuttgart. The trade journals Allgemeine Bäcker-Zeitung (ABZ) and BÄKO-magazin support this competition as partners. The co-organisers are the BÄKO Head Office and the Württemberg Regional Association of Bakers’ Guilds.

The following criteria are considered for the evaluation:

  • Degree of innovation
  • Benefit for the user and user-friendliness
  • Use or implementation with economically viable costs
  • Function and operational safety
  • Environmental compatibility, recycling and hygiene

The jury, which is made up of representatives of südback partners, the specialist media and science, as well as representatives from the bakery and confectionery trades, reaches its decision by simple majority. The decision of the jury cannot be challenged. The judges’ decision is final.