The famous award of the bakery and confectionery trade – the südback Trend Award – is a top-class award with the aim of acknowledging developments in terms of technical innovations, design and concepts. The important trendsetter in the industry was awarded for the 13th time during südback 2020.
The südback Trend Award was organised by Messe Stuttgart. The trade journals Allgemeine Bäcker-Zeitung (ABZ) and BÄKO-magazin support this competition as partners. Co-organisers include BÄKO-Zentrale Süddeutschland eG and the State Association of Guilds of Württemberg Bakers.