südback says thank you

... to 708 exhibitors

For the exciting and interesting presentation of their products and services.

... to more than 37.500 visitors

For their enthusiasm and interest in the wide range of exhibitions, the comprehensive accompanying programme and the awards.

Exhibitor comments

  • "For the WMF, südback is the perfect place to present our products and services in the ideal way and to engage with the decision-makers in the sectors that are so important to us. The visitor frequency was right, and we were able to secure plenty of good deals. südback makes it possible to have fantastic face-to-face and intensive conversations with our customers and partners."

    Bernd Anton, Head of National Sales WMF Professional Coffee Machines

  • "südback was a total success! The new hall layout proved excellent. It enabled us to upsize our stand considerably and present ourselves in the best possible way in what is Werner & Pfleiderer's 140th anniversary year. Our stand was very well-attended on all days, the contacts were of high professional quality and, what's more, we were able to expand our customer network even further."


    Jürgen Horstmann, Managing Partner, WP BAKERYGROUP

  • "Once again, we've enjoyed four exciting days of exhibitions here at südback. They've been shaped by lots of interesting and inspiring talks with customers and prospects, who we had the pleasure of welcoming back to our stand in great numbers again. We are leaving südback 2019 very happy and already looking forward to next year."

    Stefan Praller, Head of Marketing, FRITSCH bakery Technologies GmbH & Co. KG

  • "For us, südback is the most significant trade fair of the year and completely met our expectations again this year. From the planning to the proceedings, everything was sensational! At südback, we met the trade professionals that suit us: Interested customers who take their time. We would describe the quality of trade visitors, our acquisition of new customers and cultivation of relationships with existing customers, but also the presentation of our new model line, as very successful. We are looking forward to südback 2022 already!"

    Carmen Rist, Marketing/PR, LCM Schokoladenmaschinen GmbH

  • "südback is the leading exhibition for the bakery trade and holds tremendous importance for the whole industry. We were very pleased with the trade fair proceedings and the audience appeal and were able to make a host of new contacts!"

    Günter Muth, Head of Sales Fresh Crafts, AICHINGER GmbH:

  • "Many businesses are prepared to travel from further afield to attend südback. We had people from North Rhine-Westphalia, Thuringia and Eastern Europe visiting the stand. Among the visitors were several interesting customers. Our colleagues reported good, promising contacts, including major bakery chains and retailers. So I think we'll be there again at the next südback!"

    Gesine Beck, Marketing/Event Manager, Franke Coffee Systems GmbH

  • "For me, südback has become the most important bakery trade fair. The regional audience alone is appealing to us. Many of our customers now visit nowhere else but südback because they can see everything all compacted into one place. We made lots of high-quality contacts and were able to provide information about fiscalisation. We will gladly come back to the next südback."

    Marc Bräuning, Commercial Agent and Stand Manager, Vectron Systems AG

  • "We are very pleased with the response we received at südback. Together with the Wild Bakers, we were able to showcase a new concept here and I think that we were able to deliver genuine added value in the gastrofication of bakeries. The new hall layout was a success in my opinion; we made good contacts, both in terms of quality and quantity – bring on 2022!"


    Jochen Kramer, Head of Marketing, SALOMON FoodWorld GmbH

  • "This year's impression of südback was positive all round. Our new product initiatives were met with great interest. We were able to hold many interesting talks with existing customers, but also with potential new customers. Our positioning as a hot drinks expert with a new on-the-go campaign was very positively received and seen as innovative."

    Ute Lund, Corporate Communication and PR, J. J. Darboven GmbH & Co. KG

  • "For us, südback is the ideal platform to make our new products and concepts a tangible experience for the user. We were able to have plenty of expert discussions with existing and new national and international customers – and also position our products. Overall, we were pleased with the proceedings and the trade fair's new hall layout."

    Dirk Wehner, Marketing Manager

südback 2019 in pictures