Pretzels meet strawberry ice cream

The unique flair of südback attracts visitors and exhibitors from all over Europe to Stuttgart. Specially oriented towards the requirements of bakers and confectioners, südback is the driving force for ideas, know-how and the exchange of ideas. A total of 37,126 visitors from more than 80 countries come to südback to obtain information about trends and innovations.The international trade visitors are communicative, hungry for information and keen to make investments – the best possible basis for detailed discussions and new contacts.

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Why you should exhibit at südback

  •  südback is one of the most important trend events and trade fairs for the bakery and confectionery trades in Europe.
  • The cooperation with GELATISSIMO, the only genuine trade fair for gelato professionals north of the Alps, creates the sparkling topic area for ice cream production „hello! GELATISSIMO“.
  • Acquire new customer groups and impress decision-makers from the bakery and confectionery trades with your products and services.
  • südback is characterised by a high proportion of trade visitors with specific purchase and investment intentions. The sustained growth of the trade fair is extending its reach and visibility on the market.
  • Additional product ranges, counter sales and eating out are playing a more and more important role. Traditional confectioners are increasingly extending their product range to include self-made ice cream in order to stand out more strongly in ever fiercer competition.
  • südback is well-known for its perfect organisation, modern infrastructure and personal service.