RAD HAMBURG is the LeisureWorld for cyclists and e-bikers.  With a comprehensive offer and attractive accompanying programme, it is the central meeting place for all cycling enthusiasts.  On a large test track on-site, visitors can get in touch with your products and can be convinced of their quality right there and then.
Your offer and advisory competence will meet the keen interest of your target group in the products you offer.

The public:

  • Origin of visitors: 39% from Hamburg, 36% from Schleswig-Holstein, 19% from Lower Saxony, 6% others
  • Visitor profile: On average 49 years old, 53% female / 47% male
  • High purchasing power: Average net household income over €3,535
  • Interests: More than 3,900 test rides on the test track. 

Source: Visitor survey in 2020