RAD HAMBURG is the LeisureWorld for cyclists and e-bikers. With a comprehensive offer and attractive accompanying programme, it is the central meeting place for all cycling enthusiasts. On a large test track on-site, visitors can get in touch with your products and can be convinced of their quality right there and then.
Your offer and advisory competence will meet the keen interest of your target group in the products you offer.
- Origin of visitors: 46% from Hamburg, 29% from Schleswig-Holstein, 15% from Lower Saxony, 10% others
- Visitor profile: On average 40 years old, 40% female / 60% male
- High quality of visitors: More than half the visitors of 2023 stated they intend to travel more than twice that year.
- High purchasing power: Average net household income over €3,600
- Interests: Keen interest in city trips, active holidays, camping and beach vacations, adventure and cultural holidays as well as short trips
Source: Visitor survey in 2023