Successful Outdoor special show at INTERGASTRA 2020
The second edition of OUTDOOR. AMBIENTE.LIVING. took place from 15 to 19 February within the framework of INTERGASTRA 2020 – the leading trade fair for the hotel and gastronomy business. On a surface area of over 750 square metres, big names from the sector presented their top-quality sun and weather protection products in the outdoor area at the Stuttgart Trade Fair Centre. From louvred roofs and awnings to pergolas and parasols – the specialist visitors were able to admire all of this in the lower and upper Rothaus Park. In addition, a 150-metre colourful parasol alley with top quality parasols from famous manufacturers was a draw to visitors. Over 100,000 trade fair visitors made the most of this offer – whether in sunshine at 20 degrees or in the rain. It was thus also possible to examine the additional solutions directly on location under real conditions. In particular, during the set-up period the products were able to demonstrate how they could perform in all weathers during the storm "Sabine".
Special show to be further developed in the future
Visitors to the leading trade fair for the hotel and gastronomy business showed great interest in the products of the exhibiting big names from the outdoor living sector, such as Bahama GmbH, CARAVITA GmbH, Corradi Srl, erwilo Markisen GmbH, HELLA SONNENSCHUTZ GmbH, LEINER GmbH, markilux GmbH & Co. KG, WAREMA Renkhoff SE and weinor GmbH & Co. KG. "With the exhibiting manufacturers, we have a concentration of competence in the industry on location. The visitors' feedback shows that, with the special show, we have our finger on the pulse of the times," says a delighted Sebastian Schmid, Department Director Technology at Messe Stuttgart and initiator of the format. "With this success, we are taking an important step in further establishing the OUTDOOR. AMBIENTE. LIVING. brand on the market. INTERGASTRA Project Manager Markus Tischberger is also convinced by the concept of the special show: "The growing demand for outdoor solutions for hotels and restaurants can clearly be felt. This confirmed our decision to again organise OUTDOOR. AMBIENTE. LIVING. at INTERGASTRA 2020. I am pleased that we exploited the synergies in our company and were able to further develop this project so successfully, which we will also expand further in the future." The special show OUTDOOR. AMBIENTE. LIVING. will be held again at the next INTERGASTRA from 5 to 9 February 2022.
About OUTDOOR. AMBIENTE. LIVING.
OUTDOOR. AMBIENTE. LIVING. showcases everything that makes outdoor gastronomy optimally viable and enjoyable in all weathers. Initially a pilot project, the special show OUTDOOR. AMBIENTE. LIVING took place for the first time in 2018 – on that occasion jointly at INTERGASTRA and the subsequent R+T – the leading world trade fair for roller shutters, doors/gates and sun protection systems. On account of the very good reception by the specialist public, OUTDOOR. AMBIENTE. LIVING. was again held within the framework of INTERGASTRA from 15 to 19 February 2020 at the Stuttgart Trade Fair Centre. Further information can be found online at: www.messe-stuttgart.de/outdoor.
Comments by exhibitors
Gordon Zapf, Sales Manager, HELLA Sonnenschutztechnik GmbH:
"Our experience was very positive! All through the five days of the trade fair we had very good visitors at our stand – with a mix of specialist dealers who came to INTERGASTRA specifically because of OUTDOOR. LIVING. AMBIENTE., and visitors from the restaurant and hotel sector. The fact that all the leading manufacturers in the outdoor living sector were present underlines the value of this special show. We will definitely come back to OUTDOOR. AMBIENTE. LIVING."
Jan Kattenbeck, Team/Project Manager at Markilux GmbH & Co. KG:
"We are very satisfied with our participation at OUTDOOR. AMBIENTE. LIVING. We had very good contacts at our stands in the outside and indoor areas, and were able to present our entire outdoor product range both to specialist visitors and to end customers. Thanks to the very changeable weather, we had the opportunity to show our visitors how our products perform in sunshine, wind and rain. As things stand now, we will be back at the next OUTDOOR. AMBIENTE. LIVING."
Jan Van Moerkerke, Country Sales Manager DACH, Corradi Srl:
"It was already our second appearance at OUTDOOR. AMBIENTE. LIVING. This time we had more visitors to our stand than in 2018, so we're very pleased with the development of OUTDOOR. AMBIENTE. LIVING. We can well imagine taking part again."
Ekkehard Kamp, Sales Manager, Caravita GmbH:
"The special show OUTDOOR. AMBIENTE. LIVING. within the framework of the leading trade fair INTERGASTRA has already developed into an important event for outdoor hospitality in the region of Germany, Austria and Switzerland. Owners of ice cream parlours, pub landlords, bar owners and hoteliers are delighted to have the opportunities and limits of practical sun and weather protection explained, and to be able to experience the full range of these products. We at the company CARAVITA say: We'd love to come back!
We are looking forward to 2022!"
Volker Schröder, Managing Director of Bahama GmbH:
"For Bahama, INTERGASTRA was very successful. The idea of Bahama's double presence in the hall and in the outside area at OUTDOOR. AMBIENTE. LIVING. in combination with the "parasol alley" was an opportunity that we would like to use again."
Christian Thomas, SGF Outdoor Living | Manager, WAREMA Renkhoff SE:
"The concept with OUTDOOR. AMBIENTE. LIVING. worked out perfectly. We had many visitors, starting with important gastronomers and specialist dealers to interested private individuals. The INTERGASTRA trade fair will be an important platform for our brands Warema and Caravita in future too. And OUTDOOR. AMBIENTE. LIVING. is precisely the right step."
Andreas Husmann, Sales Manager Gastronomy & Hotel Business, LEINER GmbH:
"Our overall concept was very well received by the visitors. We had very good discussions. Our expectations of the special show were exceeded, and we will therefore be delighted to come again next time."
Frank Reisenauer, Managing Director, Shadesign GmbH:
"It was our first time at OUTDOOR. AMBIENTE LIVING. and overall we were very satisfied with the reception. Gastronomers approached us with concrete requests, both well-known and new specialist dealers who were impressed by the idea of offering our sail systems to restaurant gardens.
Ulf Kattelmann, Managing Director, erwilo Markisen GmbH:
"Our sun and weather protection systems show gastronomers and hoteliers how additional catering space can be created in outside areas. In this context, INTERGASTRA provides the ideal framework for presenting our solutions to a broad specialist public at the start of the outdoor season."
Photo captions:
RT_20_W_1048: Successful Outdoor special show at INTERGASTRA 2020
RT_20_W_1043: The 150-metre colourful parasol alley with high-quality parasols from famous manufacturers was a draw to visitors.
RT_20_W_1021: On a surface area of over 750 square metres, big names from the sector presented their top-quality sun and weather protection products in the outdoor area at the Stuttgart Trade Fair Centre.
RT_20_W_1013: The solutions could thus be examined by the visitors directly on location under real conditions.
All image rights: Messe Stuttgart
More images at: www.messe-stuttgart.de/r-t/journalisten/pressematerial/
