Official Final Report: R+T strengths its position as leading world trade fair06.05.2015 - 14:32
Even more informative and innovative with enhanced international character: R+T 2015 was an absolute success! The leading world trade fair for roller shutters, doors/gates and sun protection strengthened its position as an established industry meeting place and once again set industry trends. The exhibitors and visitors were also equally satisfied with the professional standard and the increased number of business deals.
Ulrich Kromer von Baerle, President of Messe Stuttgart, looks back with delight on a successful event: "Even after 50 years R+T is still the most important event in the industry calendar for visitors and exhibitors."
Focus on industry-led topics
Comfort, security and energy efficiency: These were the three major topics of R+T 2015. Particularly security in connection with the operation and burglary prevention with roller shutters, doors/gates and sun protection was an important concern of visitors. In all halls exhibitors showcased the latest developments, innovations and trends in this area.
Similar to 2012, energy efficiency also played a key role again this year. Starting with high-speed doors/gates, which reduce the opening times significantly and thus minimise energy losses, and innovative elements of internal sun protection through to functional designs for shading in the outdoor area – various new product developments could be found everywhere.
It was also apparent that the aspect of interlinking individual trades and functions, which up to now have been controlled independently, is becoming more and more important. Modern roller shutters, doors/gates and sun protection elements are becoming part of functional networks in the building: Because building automation has immense potential with regard to the further improvement of energy consumption and security and ultimately it is also about comfort and aesthetic appeal - that was clear at many stands.
Exhibitors and visitors from all over the world
888 exhibitors (2012: 816) from all corners of the world showcased themselves in 2015 in Stuttgart. Compared to 2012, the number of foreign exhibitors rose from 66 to 73 percent. In addition to the big exhibitor countries, among them France and the Netherlands, the trade fair also recorded growth this year from countries who up to now were not represented at R+T – for example Ireland, Latvia, Malaysia, the United Arab Emirates and Romania.
The 59,057 visitors also came from all corners of the globe: They travelled from 131 countries. A total of 54 percent of the visitors came from abroad, 79 from Europe. On average they spent two days discovering the innovations and trends of R+T in detail.
Many decision-makers on site
The high importance of R+T as a leading world trade fair for roller shutters, doors/gates and sun protection can also be seen in the visitor groups. The roller shutters and sun protection industry was once again the most strongly represented visitor group at 61 percent, followed by the doors/gates industry whose percentage of visitors increased by two percent to 22 percent in comparison to 2012, as well as window manufacturers, who made up 17 percent of the visitors. The professional visitors from industry and trade formed the strongest visitor groups with 44 and 37 percent respectively, followed by the retail market with 18 percent.
The number of decision-makers at R+T 2015 was remarkably high, including several independent contractors, managing directors of companies or board members.
Of these 88 percent stated they were involved in the purchasing and procurement decisions or acted here in an advisory capacity. Overall, 79 percent of the exhibitors rated the visitor quality as "very good" or "good".
High-quality trade fair offering impresses visitors and exhibitors
91 percent of visitors rated R+T as "good" or "very good", just as many visitors would recommend the leading world trade fair to fellow industry professionals and for 81 percent it was already clear during the survey that they will be back again in Stuttgart in 2018. Over half of those surveyed, namely 54 percent, were also confident that R+T will become more important in the future. They mentioned the product overview and diversity, as well as the abundance of innovations and new products, as reasons for this forecast. For many visitors the international character of the exhibitors also played a central role in their decision to attend the trade fair.
The exhibitors also appeared satisfied. Two thirds of the exhibitors stated they had attained their trade fair objectives. The decision to exhibit again at R+T in 2018 was already made during the trade fair for 71 percent of the exhibitors. 39 percent of the exhibitors are also confident that the importance of the leading world trade fair will increase further in the future, primarily due to the high international character and its positioning as the most relevant global meeting place for the roller shutters, doors/gates and sun protection industries.
R+T 2018 will be held from 27 February to 3 March in Stuttgart.
Some exhibitor testimonials on the trade fair:
Christoph Silber-Bonz, Managing Director, Federal Association for Manufacturers of Roller Shutters and Sun Protection (BVRS), Bonn, Germany: "R+T was also a big success from the visitors' point of view. In all halls there was a number of new products on show, of which I am convinced that they are very well received on the market. R+T also revealed that the supplier industry will provide the trade industry with innovative and practical products also in the future, which are required for economic success. In this respect I am certain that 2015 will also mean that R+T years are always excellent years for the roller shutters, doors/gates and sun protection industry."
Dr.-Ing. Claus Schwenzer, Chairman, National Federation of Door and Gate Manufacturers, Ratingen, Germany: "R+T once again impressively demonstrated its outstanding importance as a trade fair for innovations and new products and as a platform for exchanging information and ideas. The mood among exhibitors and visitors was excellent and the increase in visitor numbers was particularly noticeable on the first three days. The exhibitors consistently praised the high quality of the visitors, and in particular the exhibitors who provide solutions for façades were delighted with the higher number of interested architects compared to the event in 2012. As an association we are particularly pleased that many of our members once again used the trade fair as a welcome meeting place and information platform."
Thomas Polonyi, Managing Director, Sectional Doors & Docking EMEA Entrematic Germany GmbH, Hallbergmoos, Germany: "R+T 2015 got off to an excellent start. Many qualified visitors came to our stand and it is clearly visible that the visitors come from all over the world to R+T. For our young company R+T is an important forum to showcase ourselves and our new products, as well as to meet existing and new customers. We were able to conduct many excellent discussions. We were impressed with the good organisation of the trade fair in terms of getting there, infrastructure and hall layout and felt very comfortable here. All in all we are very satisfied and we will be happy to be at R+T 2018."
Tejas Shah, Representative of Gandhi Automations Pvt Ltd, Mumbai, India: "In India we are the No. 1 on the market in the area of high-speed doors/gates. At R+T our aim was to enter the global market. We registered huge demand here and many visitors were interested in our products. It was awesome to be here. For us R+T is the ideal platform to gain a foothold on the international market. We also conducted good discussions with suppliers and potential buyers. The diversity of the industries represented is a terrific signal for us. Thanks to R+T, we have really good prospects for future orders."
Stephan Kleine, Managing Partner, GfA Elektromaten GmbH & Co. KG, Düsseldorf, Germany: "The R+T trade fair is an important platform for us to present new products and enter into direct dialogue with customers. We have been present at the trade fair since 1973. Participation in the innovation prize is also a voluntary obligation for us. We use the prize to showcase our know-how and convince an expert jury of our ideas. We also managed to do this again this year. We had a very positive experience at this year's trade fair. The ideal conditions in Stuttgart brought us a new visitor record. We attained all our objectives."
Ilkka Kauhanen, Sales Manager for Germany, Austria and Switzerland, Helaform Oy, Helsinki, Finland: "We had an extremely positive experience at our first-ever R+T. We fully implemented our plan to meet target groups and expand the customer base to Germany, where to date we have been largely unknown, as well as to increase our market awareness. We established numerous new contacts. Particularly pleasing is the demand from the USA, Israel, Croatia, Eastern Europe, Japan, the United Arab Emirates, Pakistan, as well as the Middle East, which are all new markets for us."
Bernd Heydebreck, Partner, Heydebreck GmbH, Forstern, Germany: "R+T is the most important trade fair for our company. We were also successful in 2015. We were able to reach new target groups, such as new suppliers who we were not familiar with up to now. With international visitors from China, Poland, Italy, Austria, Switzerland, USA, Africa, Beirut, Lebanon and Israel, etc., we have various opportunities to establish new contacts on an international level. We have been on board since 1982 and every time we are happy with the optimally organised trade fair and the interested professional visitors, whose high quality this year must also be highlighted. Over the years we have also built up a good relationship with the R+T team. R+T 2015 was even better than previous events. It couldn't be better!"
Ruud Bekendam, Marketing Manager, Hunter Douglas NV, Rotterdam, Netherlands:
"The trade fair is very important for us because it is a leading world trade fair. It is the largest trade fair in the world and only takes place every three years. You just have to be there! Besides the customers, important decision-makers also come to R+T. This is why, for example, our management team is also on site to meet our customers in person. These meetings influence the customer relationships over the long term."
Gertrud Müller, Managing Director, Industrial Association for Technical Textiles, Roller Shutters and Sun Protection (ITRS e.V.), Mönchengladbach, Germany: "R+T was once again a huge success for us. We conducted many technical discussions. The mood among the exhibitors was excellent. This was obvious from the positive feedback we received. We are already now receiving requests from visitors from the association, who want to exhibit in 2018 at R+T. That's a really good sign."
Dr. Christian Junkers, Managing Director, Junkers & Müllers GmbH, Mönchengladbach, Germany: "R+T is an important event for our company. The leading world trade fair impresses time and time again with its continuing appeal. The three-year cycle ensures that the whole world is present. The visitors come from various regions and even travel from North and South America, Asia and Australia. The visitor quality of the trade fair is particularly impressive. The business owners come personally to R+T, as do the employees from production or customer service. It is clear that the companies take part in the trade fair in huge groups and take time to examine the trade fair offering in detail. For us this is an ideal opportunity to establish contact with decision-makers and interact directly with customers. In our opinion, R+T 2015 reasserted and even strengthened its position as a leading world trade fair. We will definitely be back again in 2018."
Regine Huber, Press/Marketing Roma KG, Burgau, Germany: "6,000 guests from all over Europe in five days, that sums up R+T 2015 for ROMA. The Stuttgart-based trade fair was once again the ideal platform for the presentation of our new products and stand concept. In the large catering area we conducted many good personal discussions with partners on their current and future requirements in relation to products, software and marketing support. R+T as an industry meeting place for our customers is our highlight every three years."
Serge Darrieumerlou, General Director France, SOMFY, Cluses, France: "The R+T trade fair is the reference per se for the entire industry. Thanks to the three-year cycle, we are able to showcase huge innovations, which generate a lot of positive interest. Here we meet customers from all over the world. The design of the stands showed that the crisis is over. That makes us very positive about the future."
Harald Freund, Executive Board, Warema Renkhoff SE, Marktheidenfeld, Germany:
"We are very satisfied with how the trade fair went. We received great feedback from our existing customers and new prospective customers. The atmosphere at our stand was formidable and makes us confident for 2015. For Warema, R+T is a very important platform for the exchange of information and ideas and dialogue with our partners, customers and prospective customers. We also greeted, advised and informed a high number of visitors this year. We can confirm that the targeted address of these target groups within the framework of the architects' congress and forums also had a positive influence on the attendance at our stand. The presentations from top-class keynote speakers attracted some architects and planners to the trade fair and also to our stand. This also applies to the première of the German Interior Designers' Day, which was very well received among interior designers and decorators."
More press releases and images from R+T 2015 can be found online here:
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