Ahead of R+T 2027, Tobias Löhner, Head of Marketing at ROMA, discusses the challenges and opportunities facing the industry, as well as the values that guide the company. At the heart of the conversation is one question: how can we shape the future of the industry together?

Shaping the future. Together.

Ahead of R+T 2027, Tobias Löhner, Marketing Director at ROMA, talks about the importance of the world’s leading trade fair, the challenges and opportunities facing the industry, and the values that guide ROMA. One thing is at the heart of it all: personal dialogue and how we can shape the future of the industry together.

What does R+T mean to ROMA?

Tobias Löhner: R+T is much more than a world-leading trade fair. It is where decision-makers from the roller shutter and sun shading industry come together to shape markets, develop ideas and actively help determine the future of our industry. For us at ROMA, it is above all an opportunity to meet and talk in person with our partners, customers and long-standing associates.

The industry is undergoing significant change. Which issues do you think are having the greatest impact on this development?

Tobias Löhner: Our industry faces major challenges, but also significant opportunities. Climate adaptation, energy efficiency, digitalisation and the growing desire for greater comfort are shaping today’s and tomorrow’s requirements. At the same time, expectations for products, processes and collaboration continue to rise. Reliable partnerships and a shared understanding of how we can respond to change and help shape it are therefore more important than ever.

Which values are especially important to ROMA?

Tobias Löhner: For many years, ROMA has been guided by three core values:

QUALITY that stands the test of time and creates real value.
CUSTOMER PROXIMITY that helps us understand requirements and find solutions.
RELIABILITY that builds trust and provides guidance.

What role do these values play in the company’s continued development?

Tobias Löhner: These values underpin everything we do and set the standard for our continued development. At a time when relationships in society and business are becoming increasingly noncommittal, we are committed to supporting our customers and partners through personal contact—and to inspiring them time and again.

What would you like to discuss with visitors at R+T 2027?

Tobias Löhner: Developments shaping the market. Practical experience. The opportunities we share and ways we can actively shape the future of construction. What can we improve? What can become more digital, and what should remain as it is? We listen very carefully to what our customers want from ROMA.

Why is R+T the right place for this exchange?

Tobias Löhner: R+T provides the ideal setting: inspiring, innovative and closely connected to the issues shaping our industry. When we make the most of this platform, we can generate fresh impetus and develop forward-looking ideas together.

 Finally, what would you like visitors to take away with them?

Tobias Löhner: We look forward to meeting you in person in Stuttgart, having inspiring conversations and welcoming you with ROMA’s customary hospitality.

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Photo captions (source: ROMA KG)

1. Tobias Löhner, Marketing Director at ROMA
2. Alongside presenting its product innovations, ROMA places particular emphasis on personal dialogue at the world’s leading trade fair.