Solutions for outdoor gastronomy
The demands on an all-round comfortable outdoor gastronomy have risen, especially in recent times. A terrace is not only a place to rest and relax, it is also a sure source of revenue since guests want to sit outside as long and as often as possible – from the first rays of sunshine in spring through to autumn, and now even the whole year round in many regions. An outdoor area with a functional and comfortable design is now an immensely important part of gastronomy and is more popular than ever – with a steadily increasing tendency – among guests of all ages. A large number of restaurateurs are making use of this trend by investing in innovative sun and weather protection systems for an all-year-round outdoor season. Although this is opening up numerous opportunities for restaurateurs, it is also leading to challenges.
The trend topic of outdoor living will be closely examined on the Day of Gastronomy during R+T digital, the virtual industry platform for roller shutters, doors/gates and sun protection systems, on 22 February 2021.
R+T meets INTERGASTRA
The Day of Gastronomy will be held under the proven motto "R+T meets INTERGASTRA". In the past the leading trade fair for the hotel and gastronomy business and the world's leading trade fair for roller shutters, doors/gates and sun protection systems had already used joint synergies and staged the special show entitled OUTDOOR. AMBIENTE. LIVING. During this special show the top manufacturers from the industry presented their first-rate sun and weather protection systems for outdoor gastronomy on the outdoor area of Messe Stuttgart. Visitors were able to inspect these systems there directly. The success of the special show increased continuously. This offer is now being extended in a virtual environment.
Day of Gastronomy as an inspiring theme day
R+T digital, the virtual industry platform for roller shutters, doors/gates and sun protection systems, will start on Monday, 22 February 2021 with the informative and inspiring action day on the topic of outdoor gastronomy. On the Day of Gastronomy ten leading manufacturers (Bahama, BiKATEC, Corradi, HELLA, LEINER, markilux, Schirmherrschaft, SHADESIGN, TERRASSENPROFIS and WAREMA) will present their concepts and their latest profitable sun and weather protection solutions ranging from slatted roofs, pergolas, awnings, sunshades and sun sails through to accessories such as wind protection systems or heaters. Visitors will therefore obtain an overview of everything that makes outdoor gastronomy usable and comfortable in the best possible way in any weather conditions
At noon renowned representatives from gastronomy, hotels, politics and craft trades will also hold an interactive podium discussion to exchange views on the current challenges and trends in the area of outdoor gastronomy. Between 13:30 and 14:30 Fritz Engelhardt (Chairman of the Baden-Württemberg branch of the German Hotel and Restaurant Association, DEHOGA), Hans-Peter Wollseifer (President of the German Confederation of Skilled Crafts), Guido Wolf (Baden-Württemberg Minister of Justice and European Affairs), Heinrich Abletshauser (President of the Federal Association for Roller Shutters + Sun Protection) and Germany's best known organic chef Simon Tress will meet on the podium to examine the topic "Great opportunities for outdoor gastronomy - concepts and solutions with sun and weather protection systems". The representatives of the different manufacturers' brands will also take part in the podium discussion.
Ten manufacturers for outdoor solutions in focus
WAREMA has been successfully developing outdoor living products in recent years together with its subsidiary CARAVITA in order to cope with the rising demands of the gastronomy industry on the market. During the Day of Gastronomy Christian Thomas (Head of Outdoor Living Roof Systems, WAREMA) and Matthias Hartmann (Operations Manager, CARAVITA) will present their Laxama slatted roofs and large umbrellas for gastronomy.
markilux, the leading awning manufacturer from Emsdetten, offers its customers from restaurants and hotels a complete individual service and can therefore implement outdoor solutions tailored specially to the individual company. During R+T digital Jan Kattenbeck, Head of Sales and team : project, will present projects that have already been implemented (e.g. a brewery, a golf club) along with planning and consulting strategies.
On the Day of Gastronomy LEINER, an awning manufacturer from Bavaria, will show trade visitors its Sun Rain, Pergola and Q-Bus products along with other sun and weather protection solutions for a longer outdoor season based on the example of a restaurant on the Baltic Sea.
During his talk, Thomas Koch from the company TERASSENPROFIS will present both accessories such as heaters or wind protection systems and his separately developed guide for planning and designing successful outdoor gastronomy.
The Austrian manufacturer HELLA will present its diverse pergola portfolio, e.g. the bioclimatic Ventur pergola and the Ventur Side and Sintesi pergolas, on 22 February 2021. The managing shareholder Andreas Kraler will explain the particular advantages of these sun and weather protection solutions so that a terrace becomes a well-being oasis in any weather conditions.
The innovative shade from the designers at SHADESIGN in the spa town of Bad Aibling combines the advantages of an awning system with the lightness and elegance of a sun sail. The shade, which has become established as the third standard product along with the awning and the sunshade in sun and weather protection, will be presented by Frank Reisenauer, Managing Director of SHADESIGN, on the Day of Gastronomy.
The varied sun and all-weather umbrellas from BiKATEC offer solutions for large and small terraces in restaurants and hotels. For example, an eccentrically positioned umbrella pole produces extremely spacious plans for seating groups and a large covered space for side furniture or accessories. Günter Kaltenbach, Managing Director of BiKATEC, will present his large umbrellas, textile canopies and special solutions to trade visitors on the theme day during R+T digital.
Imago is the latest project of the Italian manufacturer Corradi. It is based on a vision of redesigning living space in the outdoor area of hotels and restaurants. Account Manager Cristian Giangiordano will present both Imago and other outdoor solutions from Corradi during his talk on the Day of Gastronomy.
The large number of high-quality sunshades and sun sails from Bahama provide the right shading solution for every need. Sales manager Michael Jaap will present, for example, the new free-arm shade Jumbrella outSide, which was developed in response to the growing demand for shading solutions.
Schirmherrschaft has been specialising in the planning and construction of terraces for more than 20 years. The manufacturer-independent consulting services focus on restaurant terraces rather than the product. The prime objective is to improve the profitability of restaurateurs. Andreas Husmann, Commercial Manager at Schirmherrschaft, will describe how this can be achieved in his talk during R+T digital.
About R+T digital
R+T digital will take place for the first time from 22 to 25 February 2021. On the www.rt-expo.digital platform, the industry can network and present product innovations to trade visitors all over the world in a virtual environment. In addition to the large number of innovations, R+T digital will also feature an extensive accompanying programme with a large number of forums and talks on the key topics of gastronomy, innovations, craft trades and architecture. Following R+T digital, the content of the presentations will be available online for 365 days up until the next R+T in 2022. You can find further information relating to the Day of Gastronomy and the other theme days at: www.rt-expo.digital/program
Tag_der_Gastronomie_PM01_Bild_01: Tag der Gastronomie am 22.02.2021 (© Messe Stuttgart)
Tag_der_Gastronomie_PM01_Bild_02: Day of Gastronomy on 22.02.2021 (© Messe Stuttgart)
Tag_der_Gastronomie_PM01_Bild_03: Slatted roofs are very much in vogue and offer sure protection against sun and rain (© WAREMA)
Tag_der_Gastronomie_PM01_Bild_04: The right sun and weather protection solutions can help to extend the outdoor season and increase the turnover of restaurateurs (© LEINER)