The methodical and systematic way to deal with visitor approach.

As product manager or technician, you already have a high level of technical competence and are perfectly familiar with the benefits of your products or services. As sales specialist, you are an ace salesperson. But trade fairs are a totally different ball game. They have their own set of rules. Alone an assured manner, a self-confidant approach and professional way of conducting conversations make trade fair visitors into customers.

Get to know the rules for success for making new contacts and winning new customers. Practice successful methods for needs assessment and ultimately make a convincing presentation of your trade fair highlights.


Your benefits

  • Discover latent communication potential.
  • Learn about tools to help you organise a perfect attendance.
  • Learn how to develop product and customer related lines of argument.
  • Gain more confidence in handling customers and get rid of any blockages.

Target group
Intended for people who want to present and sell their ideas and products or services more convincingly at trade fairs. It also addresses all those who want to gain new customers at trade fairs using perfect canvassing expertise. In addition, this seminar is suited to new or lateral entrants who will be working in future at trade fairs.

One-day seminar
9.00 to 17.00

€690 + VAT
€480 + VAT from 2nd participant