Get to grips with your trade fair costs and investment return!

Cost pressures are no stranger to you as trade fair project manager. Regardless of this, you are expected to organise successful trade fair events that ultimately pay off. And, of course, without letting finances get out of control.

During our intensive seminar, you will learn how to calculate transparent, informative trade fair data and to optimally spend your budget with consistent cost monitoring. This by means of strategic trade fair planning with consistently set objectives.


The advantages for you

  • You discover how to increase the profitability of your trade fair participation by means of a targeted performance review.
  • You learn how to define feasible goals and design a performance measurement system.
  • After visiting the seminar, you will know how to optimise your success at the fair through efficient follow-up measures.
  • You will discover how to systematically implement trade fair controlling measures.

Target group
The seminar is addressed to experienced trade fair managers and consultants, as well as project managers, who decide to participate in a trade fair and are responsible for managing this visit. We recommend all newcomers to the trade fair sector to attend the seminar “Professional Trade Fair Planning” beforehand.

One-day seminar
9.00 to 17.00

€690 + VAT
€480 + VAT from 2nd participant