Germany's first beauty convention comes to Stuttgart


Beauty and lifestyle trends, online beauty stars and live acts on stage: GLOW - The Beauty Convention by dm will showcase all this and more at Messe Stuttgart

GLOW - The Beauty Convention by dm will be held for the first time in the L-Bank Forum (Hall 1) of Messe Stuttgart on 30 and 31 March 2019. This is Germany's first ever beauty convention. The organiser expects the event to be attended by around 20,000 people looking to find out about the latest beauty styles and tips from the 80+ cosmetics brands represented.


In the convention area, there will be stands and showcase zones featuring not only established cosmetics brands, but also newcomers from the beauty and styling sectors. On both days, national and international online beauty stars will appear on the Glow Stage, and beauty and lifestyle brands will be presented. Visitors can also have their make-up done at one of the many styling stations. There will also be opportunities to party, with various music acts providing an upbeat atmosphere.

What’s more, a meet-and-greet session will give visitors an opportunity to get to know famous beauty web bloggers in person.

Further information under: (German only)


GV_18_PM14_Bild_1: Some 20,000 participants are expected at GLOW - The Beauty Convention by dm at Messe Stuttgart. (Photo provided by: GLOW - The Beauty Convention by dm, Photographer: Andre Wirsing)

GV_18_PM14_Bild_2: In the convention area, visitors can get style makeover from beauty professionals at the stands and in the showcase zones. (Photo provided by: GLOW - The Beauty Convention by dm, Photographer: Andre Wirsing)

About the ICS of Messe Stuttgart:

Ease of access, size and versatility: That’s what sets Messe Stuttgart apart. With total earnings of € 131 million and a profit of € 17 million, Messe Stuttgart is one of Germany's leading trade fair companies. Every year over 22,500 exhibitors present their products and services to up to 1.2 million visitors on a hall area of 120,000 square metres, on an outdoor area of 40,000 square metres and in around 33 rooms that offer flexible use in the adjoining ICS (International Congress Center Stuttgart). The location of the sustainably constructed trade fair and congress centre alongside Stuttgart Airport, with its direct links to the A 8 motorway and public transport offers perfect conditions for getting to and from the site. The ICS offers space for up to 10,000 visitors. Messe Stuttgart and the ICS are internationally acclaimed locations for top-class trade fairs, congresses and conferences, as well as corporate functions and events of all kinds.

Note to editors:

For further press releases, information and downloadable images on Messe Stuttgart please click here.


Alle Medien als .zip herunterladenzurück zur Übersicht