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Visitors are keen to invest

02.12.2016 - 15:05

INTERVITIS INTERFRUCTA HORTITECHNICA looks back on very successful event

25,437 visitors from 57 countries came to Messe Stuttgart from 27 to 30 November for the première of INTERVITIS INTERFRUCTA HORTITECHNICA. This year the traditional trade fair opened with an extended concept: In addition to technology for wine and juice, the event also presented innovations for special crops. The halls were well-filled - organisers, exhibitors and visitors were relatively positive and optimistic. Particularly pleasing: The quality of the visitors increased once again compared with the trade fair in 2013.

65 percent of this year's guests at INTERVITIS INTERFRUCTA HORTITECHNICA (2013: 55 percent) play a crucial or decisive role in the purchasing and procurement decisions. 44 percent of visitors are planning to make an investment or purchase, mainly in the next six months (2013: 41 percent). "The figures show that we were right on target with the extension of the concept. We are delighted that the German Winegrowers' Association and the German Agricultural Society provided numerous impulses for this year's trade fair and that they were so well received", explained Ulrich Kromer von Baerle, President of Messe Stuttgart.

"INTERVITIS INTERFRUCTA HORTITECHNICA was a successful event. The expectations were clearly exceeded. The topics of this year's trade fair - globalisation, climate change and digitalisation - are currently influencing the market and attracted the interest of visitors", is how Dr. Rudolf Nickenig, General Secretary of the German Winegrowers' Association (DWV), described the international technology trade fair, which finished up on Wednesday. Philipp Schulze Esking, Vice President of the German Agricultural Society (DLG) and President of the Exhibitions Department, also summed up the event on a positive note. Our DLG special "Smart Horticulture" was a huge success. On the whole the feedback was positive. The presentations from high-ranking keynote speakers on future-oriented topics were always well attended. We see huge potential in the special crops industry and in 2016 we managed to create a solid foundation for the next event."

70 percent of trade fair visitors work in viticulture, 19 percent in fruit-growing and 14 percent in special crops, 28 percent of whom market their products themselves. Approximately one third of the guests came to the industry get-together for the first time. 19 percent of the visitors travelled from 56 countries. The top 5 were Austria, France, Switzerland, Italy and Hungary.

Machine demonstrations and tasting sessions as visitor magnets

The programme item "Experience technology live" was very popular. The daily machine demonstration in Hall 7 impressed over 7,000 visitors. In the L-Bank Forum (Hall 1) in the special show entitled "Drones and Robots", sponsored by the Federal Ministry of Food and Agriculture, representatives from German teaching and research institutes demonstrated innovative prototypes of advancing automation in the cultivation of wine and special crops. In cooperation with DLG Italia from this year's partner country Italy, DLG showcased a global première in the L-Bank Forum (Hall 1) under the motto "Italians take the field – Technology and innovation in horticulture": Visitors were able to understand the entire process of growing lettuce through to the harvesting.

The newly designed DWV tasting zone with a selection of 280 sample wines also received a very positive reception: 1,000 participants obtained a sensory impression of new process technologies on site.

More than 1,000 experts from all over the world attended the 62nd German Winegrowers' Congress organised by the German Winegrowers' Association. Over 150 keynote speakers dedicated themselves to the topic "An authentic and innovative approach to the future – Tackling climate change and globalisation". Federal Minister of Economic Affairs, Sigmar Gabriel, addressed current economic and energy-related topics in his presentation at the conference "Market and Marketing".


IVIFHO16_PM13_Verkostungszone: With a selection of 280 wines trade fair guests were able to obtain a sensory impression of the latest process technologies.

IVIFHO16_PM13_Messehallen: Well-filled halls ensured the organisers and exhibitors were in a great mood.

IVIFHO16_PM13_Maschinenvorführung: Daily machine demonstrations attracted many visitors.

IVIFHO16_PM13_Sonderschau Drohnen: Visitors were impressed by the special show on drones.

IVIFHO16_PM13_Sonderschau Italien: Interested spectators at the special show "Italians take the field"

IVIFHO16_PM13_Gabriel: Federal Minister of Economic Affairs, Sigmar Gabriel, provides information about robots in the cultivation of wine and special crops. Follow INTERVITIS INTERFRUCTA HORTITECHNICA on Facebook:


INTERVITIS INTERFRUCTA HORTITECHNICA is the international technology trade fair for wine, juice and special crops. The focal points of the trade fair are cultivation and harvesting technology, processing and process control, filling and packaging technology, and organisation and marketing. The trade fair is held every two years at the Stuttgart trade fair centre.

The professional supporter for the wine section is the German Winegrowers' Association (DWV), Bonn. The professional supporter for the special crops section is the German Agricultural Society (DLG), Frankfurt am Main. A large number of other institutes and associations also act as professional partners in supporting the topics and sections at the trade fair, e.g. for fruit, fruit juice and spirits.

The predecessor of INTERVITIS INTERFRUCTA HORTITECHNICA was founded by the German Winegrowers' Association. From 1969 the winegrowing trade fair was held under the name INTERVITIS. In 1989 the trade fair was extended to include the fruit and fruit juice sections, and was henceforth known as INTERVITIS INTERFRUCTA. In 2014 the German Agricultural Society, a leading agricultural body and organiser of agricultural trade fairs and exhibitions, was engaged as the professional supporter for the area of special crops. The trade fair takes place for the first time under the name INTERVITIS INTERFRUCTA HORTITECHNICA from 27 to 30 November 2016.

Press Contact:

fischerAppelt, relations GmbH
aphaela Maurer
Otl-Aicher-Str. 64
80807 Munich
Tel. +49 (0)89-74 74 66 44

Landesmesse Stuttgart GmbH
Astrid Ehm
Messepiazza 1
70629 Stuttgart
Tel. +49 (0)711 18560-2260


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Fotos der Intervitis Interfructa

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    v.l.n.r. Sebastian Schmid, Abteilungsleiter Technologie Messe Stuttgart; Klaus Schneider, Präsident Deutscher Weinbauverband; Julia Klöckner MdB, Bundesministerin für Ernährung und Landwirtschaft; Carolin Klöckner, Deutsche Weinkönigin; Christian Schwörer, Generalsekretär Deutscher WeinbauverbandBILDNACHWEIS MESSE STUTTGART
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