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International technology trade fair has its finger on the pulse

20.03.2017 - 09:30


25,458 visitors from 57 countries attended INTERVITIS INTERFRUCTA HORTITECHNICA from 27 to 30 November 2016. 412 exhibitors presented the latest technology trends for the production, processing and marketing of wine, juice and special crops. The trade fair programme was expanded last year to include innovative ideas for fruit and vegetable farmers, along with plenty of new accompanying event highlights – feedback from the trade visitors and exhibitors reflected its success. “The new trade fair concept was warmly welcomed. We are particularly pleased that the event received such prominent support with Sigmar Gabriel, still Minister for Economic Affairs at the time, EU Commissioner Günter Oettinger and OIV President Monika Christmann all in attendance,” explained Ulrich Kromer von Baerle.

Exhibitors impressed with event

The exhibitors were more than happy: approx. 30 percent rated their experience as being an improvement on the previous event. The companies were particularly impressed by the quality of the visitors: “INTERVITIS INTERFRUCTA HORTITECHNICA is the ideal trade fair for presenting our special tractors and harvesting machinery. This was confirmed by the continuous flow of visitors and their consistently high quality,” said Robert J. Bielesch, Head of Marketing SDF Same Deutz-Fahr in Germany. “We led important discussions with fruit- and wine-growers, which further confirmed our approach to targeting customers for the products displayed,” Bielesch continued.

Further impressive feedback came from the survey: according to this, 81 percent have an influence on the purchasing and procurement decisions in their company. 43 percent of trade fair guests had concrete intentions to invest or make a purchase. Georg Beer, Head of Sales at Bayer Crop Science, was also very pleased with the trade fair: “It was without a doubt the right decision to attend this event as many of our most important contacts were also here. INTERVITIS INTERFRUCTA HORTITECHNICA has proven to be a suitable platform for presenting the products from Bayer Crop Science.”

Exchange of information and knowledge for the visitors

The German Winegrowers' Association and the German Agricultural Society (DLG) were very happy with the launch of the first INTERVITIS INTERFRUCTA HORTITECHNICA and emphasised its importance as an industry event: “Our industry is changing and developing at such a speed; winegrowers and producers of special crops are at the mercy of globalisation and climate change. Thus making INTERVITIS INTERFRUCTA HORTITECHNICA more important than ever as a platform for exchanging knowledge and experience,” explained Dr. Rudolf Nickenig, General Secretary of the German Winegrowers' Association. “We are delighted that the concept has been so well received and that the trade fair has exceeded expectations.”

Philipp Schulze-Esking, Vice President of the German Agricultural Society (DLG) and chairman of the Exhibitions division, summed it up as follows: “INTERVITIS INTERFRUCTA HORTITECHNICA has played an important role this year in further advancing this industry. Our visitors gained plenty of inspiration for their own businesses and the exhibitors made important contacts.”

Good networking opportunities were not only provided by the stands in the halls, but also the newly established Wine Club. Industry insiders had the opportunity here to share their experiences over a glass of good wine in comfortable surroundings.

Plenty of new visitors and representatives from 57 countries

INTERVITIS INTERFRUCTA HORTITECHNICA attracted a number of new guests.
Approximately one third were attending the trade fair for the first time. There was also a promising international flair: one fifth of visitors travelled to the event from outside Germany – a total of 57 countries were represented at the trade fair. After Germany, the top five were Austria, France, Switzerland, Italy and Hungary. According to the survey, 70 percent of trade fair visitors work in viticulture, 19 percent in fruit-growing and 14 percent in special crops, 28 percent of whom market their products themselves.
Particularly pleasing: 74 percent of visitors would recommend the trade fair to others.

Comprehensive programme of accompanying events and VIPs

“Experience technology live” impressed plenty of visitors to the trade fair in 2016. The daily machinery demonstrations alone attracted around 7,000 viewers. The event also addressed an important theme within the industry with the special show “Drones and Robots”: “Automation has significant potential. It will make cultural landscapes that are difficult to access, such as steep slopes, easier to farm and counteract the threat of labour shortages due to demographic change. That is why this is a particularly hot topic within the industry. And this was clearly demonstrated by the special show at INTERVITIS INTERFRUCTA HORTITECHNICA,” explained Prof. Schwarz, Head of the Institute for Technology at the Geisenheim University. More than 1,000 participants made their way to the redesigned DWV tasting zone, where 280 different wines were waiting to be discovered.

To top it all off, the trade fair and 62nd German Winegrowers' Congress taking place parallel played host to high-ranking visitors from the worlds of politics and science. Sigmar Gabriel, still German Minister of Economic Affairs at the time and currently foreign minister, took a tour of the grounds before entertaining guests with a talk on current economic and energy-related themes during the conference “Market and Marketing”. European Commissioner Günter Oettinger delivered the keynote speech to open the trade fair. Monika Christmann, President of the International Organization of Vine and Wine, was also convinced: “Winegrowing is facing increasingly greater challenges, above all from climate change, however also due to the changing expectations among consumers. INTERVITIS INTERFRUCTA HORTITECHNICA is an important platform for this industry, facilitating international exchange and promoting the discovery of joint solutions.”


Photo caption:

IVIFHO16_PM14_Messehallen: Interested visitors in the L-Bank Forum (Hall 1)





INTERVITIS INTERFRUCTA HORTITECHNICA is the international technology trade fair for wine, juice and special crops. The focal points of the trade fair are cultivation and harvesting technology, processing and process control, filling and packaging technology, and organisation and marketing. The trade fair is held every two years at the Stuttgart trade fair centre.

The professional supporter for the wine section is the German Winegrowers' Association (DWV), Bonn. The professional supporter for the special crops section is the German Agricultural Society (DLG), Frankfurt am Main. A large number of other institutes and associations also act as professional partners in supporting the topics and sections at the trade fair, e.g. for fruit, fruit juice and spirits.

The predecessor of INTERVITIS INTERFRUCTA HORTITECHNICA was founded by the German Winegrowers' Association. From 1969, the winegrowing trade fair was held under the name INTERVITIS. In 1989, the trade fair was extended to include the fruit and fruit juice sections, and was henceforth known as INTERVITIS INTERFRUCTA. In 2014, the German Agricultural Society, a leading agricultural body and organiser of agricultural trade fairs and exhibitions, was engaged as the professional supporter for the area of special crops. In 2016, the trade fair was held for the first time under the name INTERVITIS INTERFRUCTA HORTITECHNICA.


Press contact:

fischerAppelt, relations GmbH
Raphaela Maurer
Otl-Aicher-Str. 64
80807 Munich
Tel. +49 (0)89-74 74 66 44

Landesmesse Stuttgart GmbH
Astrid Ehm
Messepiazza 1
70629 Stuttgart
Tel. +49 (0)711 18560-2260

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Fotos der Intervitis Interfructa

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    v.l.n.r. Sebastian Schmid, Abteilungsleiter Technologie Messe Stuttgart; Klaus Schneider, Präsident Deutscher Weinbauverband; Julia Klöckner MdB, Bundesministerin für Ernährung und Landwirtschaft; Carolin Klöckner, Deutsche Weinkönigin; Christian Schwörer, Generalsekretär Deutscher WeinbauverbandBILDNACHWEIS MESSE STUTTGART
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