Trade Fair Hall 9 to become a paradise for beverages

05.12.2019 - 01:00

Winegrowers and beer brewers to organise premium product tastings at INTERGASTRA / Mineral spring with high-quality water at the stand

A hall just for beverages: At INTERGASTRA (15-19 February 2020), the leading trade fair for the hotel and gastronomy sector in Stuttgart, specialist visitors will find a whole range of products spanning the drinks sector. In Hall 9, exhibitors will be showcasing spirits, wine, beer and water alongside non-alcoholic beverages, juices, smoothies and energy drinks. INTERGASTRA is also the platform for obtaining information on innovative services and drink dispensing systems, as well as bar equipment and accessories. One of the focuses of next year's trade fair will be wine in all its facets. Alongside presentations on Baden wine and on Württemberg as a wine-making region, the theme of Austrian wines will celebrate its première in 2020. 24 winegrowers from the alpine republic will present selected rare wines in the "Restaurant im Westen".

The right wine for every dish

Individuality, quality and regionality are key success factors in gastronomy, according Marco Müller, head chef of the 2-star restaurant Rutz in Berlin. In his restaurant, he values collaborations with local farmers and his own creations. He pairs each of the meals with a wine and a non-alcoholic beverage, which are perfectly matched to the dish. "The wrong drink combination ruins the meal, and vice versa. So the right accompanying beverage is essential for us."

In order to choose the perfect wine, the restaurant's sommelier supports the creation and development of each dish. Therefore, the meal and wine are not only paired: the wine becomes part of the dish. Emphatic terroir & floral notes, mineral aroma structures, and elements such as the acidity and sweetness of the food and beverage must fit perfectly together. "We rely on authentic winegrowers, and on naturally produced and undesigned wines. Under the label 'Rutz Rebell', we work with individualists to develop wines that are not commonplace," explains the head chef. Müller finds inspiration at INTERGASTRA: "At the trade fair, there is an accumulation of expertise at my disposal all from one place. For me, it's the best opportunity to try out new products, to meet potential collaborative partners and to discover innovative manufacturing methods." In particular with regard to beverages, there are constant new developments, such as lemonades, juices or wines, from young winegrowers who use the old methods and process them to create new value. "There's always something we can adapt for ourselves."

Priority for regional products

Great value is also attached to regional quality in the gourmet restaurant Burg Staufeneck in Salach near Göppingen. Klaus Schurr runs the restaurant and the associated Burghotel together with his business partner, the star-awarded chef Rolf Straubinger. Schurr likes to recommend wines from southern Germany to his guests – from the Palatinate, Baden, Württemberg, Franconia and the Rheingau region. "But our guests can also drink their way around the world on our wine list, which we have been using and expanding since 1989," says Schurr. In addition to advice on wine, they offer high-quality, non-alcoholic sekt (sparkling wine), drinks and fruit cocktails – all from the region, of course. "We are continually developing our creations. But we cannot surprise our guests without thinking outside the box – and that's why INTERGASTRA is the right platform."

Regional beer garden 

Locally sourced products are also the main focus in the Regional beer garden. What's the idea behind it? Nine private breweries and a mineral spring will come together on over 600 square metres to present their products in an authentic beer garden atmosphere in Hall 9. "We are organising this special show for the seventh time already, and it's been very successful. Around 100 artisanal specialities from regional breweries will be available to the specialist visitors, who will not only be able to test traditional beers full of character and non-alcoholic refreshment drinks with unmistakable regional roots, but will also have the opportunity to make valuable contacts with the regional brewers," says Dieter Klenk, the initiator of this platform at INTERGASTRA. Another advantage: "For the restaurateur who wants to offer guests individual products instead of the national brands known from TV adverts, the regional beer garden is a real treasure trove of ideas."

Despite all the emphasis on regional produce, INTERGASTRA 2020 will not neglect national brands – on a balanced menu card, they have their rightful place, too. Specialist visitors can obtain information on the offers and specialities of around 50 independent breweries and 15 mineral springs, as well as a variety of non-alcoholic drink producers. "This amount of variety can only be found in the beverages hall here in Stuttgart," states Markus Tischberger, Project Manager for INTERGASTRA. 



At INTERGASTRA, lively beverage innovations, current trends, a high level of technical expertise and great enthusiasm will come together to give a taste of the beverage world of the future.
Photo source: Messe Stuttgart

Austrian wines are becoming increasingly popular:
At INTERGASTRA, 24 winegrowers from the alpine republic will present themselves with specially selected rare wines in the "Restaurant im Westen" for the first time.
Photo source: Messe Stuttgart

Artisanal brewing is in vogue – in the Regional beer garden, nine private breweries will present their individual beer products.
Photo source: Konzept & Service GmbH



INTERGASTRA in Stuttgart is the leading trade fair for the hotel and gastronomy business. At INTERGASTRA 2020, over 1400 national and international exhibitors will present their wide range of products and services in the areas of kitchen systems, food, atmosphere and equipment for hotels and restaurants, services, beverages and coffee. Around 100,000 visitors from over 70 countries will come to the trade fair to obtain information about the latest products, trends and forward-looking ideas on an exhibition area encompassing over 115,000 square metres. INTERGASTRA takes place regularly at Messe Stuttgart in conjunction with GELATISSIMO, the largest trade fair for gelato north of the Alps.

From 15 to 19 February 2020, INTERGASTRA will start the Olympic year in accordance with the Olympic motto #takingpartiseverything and with the IKA/Culinary Olympics, the oldest and largest international cookery exhibition, will celebrate a fantastic première at the highest level. Around 2000 chefs and patissiers from all over the world will then compete against one another and will create the food trends of the future with their cooking creations in Stuttgart.

Alle Medien als .zip herunterladenzurück zur Übersicht