The industry springboard for the founder scene

27.06.2019

NEWCOME will again take place at INTERGASTRA in 2020

From 15 to 19 February 2020, start-up founders, young entrepreneurs and business creators from the restaurant and hotel industry will again use NEWCOME to present their business model to the specialist world, to test and scrutinise it, and to make contacts in the sector. The special show (Halls 1 and 7) takes place regularly within the framework of INTERGASTRA and provides young doers and innovators with an appropriate platform for presenting their ideas and product novelties. For CODE2ORDER GmbH from Stuttgart, a travel tech start-up and winner of the INTERGASTRA Innovation Prize in 2018, and KAYA&KATO GmbH from Cologne, a manufacturer of sustainable workwear, NEWCOME 2018 was a springboard for their current success.

NEWCOME is an effective platform for innovative services relating to the hospitality business. Their great advantage: start-up founders profit from first-class trade visitors at INTERGASTRA. Decision-makers from restaurants, hotels, large-scale catering companies, bakeries, confectioners, the coffee industry, gelato manufacturers and food and beverage retailers use NEWCOME to become acquainted with new developments and establish important contacts. "The hospitality business thrives on innovative approaches and creative trailblazers whose courage and passion are shaping the hotel and restaurant industry of the future. We offer these innovators the right projection area and first-class contacts at INTERGASTRA," said Markus Tischberger, INTERGASTRA Project Manager. However, attractive competitions such as the INTERGASTRA Innovation Prize or the Elevator Pitch – a 3-minute concept presentation to an expert jury – enable young entrepreneurs to demonstrate their expertise.

CODE2ORDER – a Stuttgart success story
Patrick Luik, Managing Director of the Stuttgart-based company CODE2ORDER GmbH, participated in NEWCOME in 2018 together with his co-founders Alexander Haussmann and Fabian Hieber. Their conclusion: They would present their business model there again at any time. "Our objective was to increase the awareness of our company in the industry and present our digital solution for hotels at the trade fair," said Patrick Luik. The now internationally operating tech company from Stuttgart was founded in 2015 with the business idea of offering a digital guest folder to hotels and their guests. Right from the beginning we focused on the latest technology trend, i.e. the progressive web app. It makes the traditional app download superfluous. The solution has now become a digital companion for hotel guests and provides an integrated service which is available during every phase of the stay," explained the Managing Director of CODE2ORDER GmbH. The main functions include, for example, digital check-in, a smart feedback inquiry during the stay and the display and booking of hotel services.
Shortly after its presentation at INTERGASTRA and victory in the Innovation Prize, it recorded 1,000 hotel customers in 15 countries for the first time. "Looking back, we did everything right with the presentation at NEWCOME," concluded Patrick Luik.

KAYA&KATO – fair produced workwear from Cologne
Participation in NEWCOME and the Elevator Pitch was a unique opportunity for KAYA&KATO GmbH to allow trade visitor to scrutinise the still young label - so to speak the acid test for the company's business idea. Founded in 2015, the Cologne-based company concentrates on exclusively fair production of sustainable workwear for restaurants, hotels, hospitals and commercial enterprises – right across the entire delivery chain. Its objective: to continuously revolutionise the labour market for workwear. The products are made of organic cotton or consist of a polyester and cotton mixture for which recycled plastic waste from the sea is used. Plastic waste from 12.5 PET bottles is utilised in every metre of the company's fabrics. Fisherman off the coasts of Spain also fish the plastic out of the sea for the business idea of KAYA&KATO GmbH. "Only at such large trade fairs as INTERGASTRA are we able to meet the complete spectrum of gastronomic businesses – from small cafés through to world-famous hotels – within a short period of time," said Dr. Stefan Rennicke, Managing Director of KAYA&KATO GmbH. The response by trade visitor was positive – directly after the trade fair the company received a large number of orders and also acquired loyal customers who still purchase workwear today at regular intervals. The company now has the exclusive rights to supply hotels, restaurants and the trade with this type of fabric – also outside Germany. "During NEWCOME we obtained new impressions, preferences, opinions and inspirations in regard to our products. All this benefited our product optimisations," enthused Dr. Stefan Rennicke. "I can only recommend new start-ups to plan their own business idea with enthusiasm and exhibit at NEWCOME. NEWCOME is characterised by crowds of visitors and the perception of young companies is excellent."

NEWCOME – what exhibitors should know

* NEWCOME is a platform for doers and innovators in the restaurant and hotel industry. It is suitable for start-ups and company founders who want a flying start for their business idea in the industry.
* Next year NEWCOME will be held as part of INTERGASTRA (15 to 19 February 2020), the leading trade fair for hotels and gastronomy, in Stuttgart. Stand areas and the number of participants are limited.
* The federal state of Baden-Württemberg has already promised that it will financially support companies who prove that they are domiciled in Baden-Württemberg and have been operating for less than three years.

For further information, visit: www.newcome.de

Photo captions:

IG_20_PM04_001: The Managing Directors of CODE2ORDER GmbH: Patrick Luik, Fabian Hieber and Alexander Haußmann (left to right) won the INTERGASTRA Innovation Prize in 2018.
Copyright CODE2ORDER GmbH

IG_20_PM04_002: For Dr. Stefan Rennicke, Managing Director of KAYA&KATO GmbH, participation in NEWCOME and the Elevator Pitch was a unique opportunity for KAYA&KATO GmbH to allow trade visitor to scrutinise the still young label
Copyright KAYA&KATO GmbH

IG_20_PM04_003: In 2018 around 100,000 visitors from more than 70 countries came to INTERGASTRA, the leading trade fair for hotels and restaurants, to obtain information about the latest products, trends and forward-looking ideas on an exhibition area of more than 115,000 square metres.
Copyright Messe Stuttgart

About INTERGASTRA
INTERGASTRA in Stuttgart is the leading trade fair for the hotel and gastronomy business. Over 1,400 national and international exhibitors presented their wide range of offers in the areas of kitchen systems, food, ambience and equipment for hotels and restaurants, services, beverages and coffee at INTERGASTRA 2018. Around 100,000 visitors from over 70 countries came to obtain information about the latest products, trends and forward-looking ideas on an exhibition area of more than 115,000 square metres. INTERGASTRA regularly takes place at the Stuttgart Trade Fair Centre in combination with GELATISSIMO, the largest trade fair for gelato north of the Alps.

From 15 to 19 February 2020, INTERGASTRA will start the Olympic year in accordance with the Olympic motto #takingpartiseverything, and will celebrate with the IKA/Culinary Olympics, the oldest and largest international cookery exhibition, a fantastic première at the highest level. Around 2,000 chefs and pastry cooks from all over the world will then compete against one another and will create future culinary trends with their cooking creations in the state capital of Baden-Württemberg.

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