Ideas and studies for the hotel of the future12.12.2019 - 11:25
From interior design through to building services and from outdoor furniture through to table decoration: leading manufacturers and service providers will present their latest concepts, successful solutions and future-orientated innovations. Hoteliers from all over Europe will learn everything about new hotel trends, forge contacts, and exchange experiences with industry experts and colleagues. Two halls will be devoted to hotels, fittings and atmospheric ambience at INTERGASTRA 2020, the leading trade fair for the hotel and gastronomy business, which will be staged in Stuttgart from 15 to 19 February 2020.
Focus on smart hotel concepts and serviced apartments
"Hall 4 is our 'hotel hall' in which the German International Hotel Association (IHA) and its partners will be presented on a joint stand," said Markus Tischberger, Project Manager for INTERGASTRA. He added that the adjoining "Fokus Hotel" pavilion will be devoted entirely to the requirements of the hotel industry.
In addition to a varied exhibition area covering individual design concepts and innovative solutions, the latest room study of i Live Group GmbH will celebrate its première at the trade fair. Next year, the company is opening a building containing short and long-stay apartments in Stuttgart. This study will present modern, fully furnished serviced apartments which offer guests living standards of the highest quality.
"Long-stay apartments, as presented by the i Live Group, are in vogue and represent a great opportunity for the hotel industry, especially as an additional concept," said Tischberger. "Guests usually book these apartments for a longer stay, but rarely make use of time-consuming hotel services such as daily cleaning." Therefore, the model primarily means less expenditure for hoteliers. However, they can offer their additional in-house services such as a laundry service, fitness room or wellness area, thus generating a higher occupancy rate.
Another highlight in the "Fokus Hotel" pavilion will be the material agency raumprobe: everything for hotel development will be available here, whether that's floor coverings, textiles or surfaces suitable for use in buildings. This means that visitors to the trade fair will get their own feel for materials in the segments bathroom and wellness", "restaurant and bar", "sleeping and accommodation" , and "lounge and conference .
Weatherproof outdoor facilities and exciting professional competitions
The special show "OUTDOOR. AMBIENCE. LIVING." in the Rothaus Park of the Stuttgart Trade Fair Centre will extend the outdoor season with real-life conditions and show how outdoor gastronomy areas can be optimally used in any weather conditions thanks to innovative sun and weather protection systems. Here, hoteliers and restaurant owners will be able to find out about the different canopies and shading options for use outdoors.
Traditionally, the professional competitions also attract large crowds. During the Couvert d’Or, two-person teams will professionally lay a table for a five-course menu based on a motto of their choice. An independent jury will judge the table according to expert gastronomic and creative criteria and will select the winners.
The participants in the "Elevator Pitch" DEHOGA Cup will present exciting business ideas in rapid succession. Company founders and young entrepreneurs from the hospitality and supply industries will compete against one another. They will have just three minutes to describe their concepts to a jury and the audience. Those that impress will receive one year of start-up support from IFEX.
DEHOGA Baden-Württemberg with an impressive stage programme
In Hall 7, the Baden-Württemberg branch of the German Hotel and Restaurant Association (DEHOGA) will present an impressive stage programme featuring technical information and exciting discussions. In its capacity as the sponsor of INTERGASTRA, DEHOGA will not only offer an ambitious accompanying programme, it will also provide interested trade fair visitors with extensive information on the Association's services. "Thursday, 18 February in particular can be seen as the main day for the hotel industry thanks to exciting talks being held with the German International Hotel Association and the presentation of the hotel classifications," said Tischberger.
The German International Hotel Association, the Baden-Württemberg branch of the German Hotel and Restaurant Association and INTERGASTRA will invite around 400 guests from the hotel and restaurant industry to the IKA national chefs' long table during the evening event: the exclusive Hotel Executive Night. The IKA/Culinary Olympics is the world's oldest and largest culinary arts competition and will be held at the same time as INTERGASTRA next year. Everything that belongs together is brought together here:
INTERGASTRA creates an ideal framework and attracts appropriate trade visitors for the IKA/Culinary Olympics. "The cooking competition offers young talent and experienced professional chefs a platform and the opportunity to show what they can do by international comparison," said Tischberger. "The first-class competitors bring great motivation, but the main focus of the event for everyone involved is the sense of community and the passion for the profession."
IG_18_P_186: Hoteliers from all over Europe will learn everything about the latest hotel trends, will forge contacts and exchange experiences with industry experts and colleagues during INTERGASTRA.
Intergastra_14_W_Bender_164: The hotel of the future can be experienced at INTERGASTRA in Stuttgart from 15 to 19 February 2020.
FOKUS_HOTEL_IG_18_P_178: The "Fokus Hotel" pavilion during INTERGASTRA will present smart hotel concepts and fully furnished serviced apartments as a lucrative additional line of business for hoteliers.
Image rights: MESSE STUTTGART
INTERGASTRA in Stuttgart is the leading trade fair for the hotel and gastronomy business.
At INTERGASTRA 2018, over 1,400 national and international exhibitors presented their wide range of offers in the areas of kitchen systems, food, ambience and equipment for hotels and restaurants, services, beverages and coffee. Around 100,000 visitors from over 70 countries came to obtain information about the latest products, trends and future-orientated ideas on an exhibition area of more than 115,000 square metres. INTERGASTRA takes place regularly at Messe Stuttgart in conjunction with GELATISSIMO, the largest trade fair for gelato north of the Alps.
Menu tickets for the IKA/Culinary Olympics
The IKA/Culinary Olympics, the world's oldest and largest culinary arts competition, will celebrate its première in Stuttgart next year. Visitors will not only be able to cheer on the 2,000 or so chefs, cooks and pastry chefs from over 70 countries live during the competition, they will also be able to taste what culinary delights the world has to offer. Menu tickets for a culinary lunch or a multi-course evening menu are available in the Ticket Shop of Messe Stuttgart.