Authentic Finnish Sauna Experience
As the trade fair with the world's largest sauna offering, all eyes were on Finland in 2022. The "Authentic Finnish Sauna Experience" gave visitors an insight into an authentic Finnish sauna. Presentations and demonstrations highlighted topics such as the health-promoting effects of the sauna, nature and the sauna experience, and the sauna as a global wellness trend. The Finnish Sauna Experience, where visitors were able to test products and enjoy a special ambience, had a typically Finnish flair.