Theming and Storytelling
At interbad 2022, the European Waterpark Association e.V. has shown a special exhibition "Theming and Storytelling in leisure pools and spas" about a current trend to offer the guests of leisure-oriented pools a themed world of experiences. The most prominent example of this in Germany is the new water park Rulantica in the Europapark Rust. This was subjected to a complete thematic organization after the model of international water and leisure parks. The story of Rulantica is accompanied by a musical in the Europapark and films in all social media channels.
The Spreewelten in Lübbenau have also based the design of their family bath on a story that young guests find everywhere in the bath in the backdrops and also in listening stations: A group of adventurous penguins set off from Tierra del Fuego to discover the world. In the Spreewald, of all places, they find a new home. The highlight: a group of Humboldt penguins cavort in the water outside the Spreewelten, only separated from the bathers by a large glass pane.
In the special show, examples of themed water parks, spas and fun pools from all over the world were presented.