As the trade fair with the world's largest sauna offering, all eyes will be on Finland in 2022. The "Original Finish Sauna Experience" will give visitors an insight into an authentic Finnish sauna. Presentations and demonstrations highlight topics such as the health-promoting effects of the sauna, nature and the sauna experience, the sauna as a global wellness trend, sauna and beauty as well as tips for a successful sauna business. The Sauna Lounge, where visitors will be able to test products and enjoy a special ambience, will have a typically Finnish flair.


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