Golf- & WellnessReisen: The place to be to showcase your company

The Golf- & WellnessReisen (engl: Golf and WellnessHolidays) trade fair in Stuttgart is the place to be for golf lovers, wellness enthusiasts and those interested in travel! As the largest golf trade fair in southern Germany, it attracts a large number of visitors every year and is the central point of contact for all those who want to combine their passion for golf and wellness with unforgettable travel experiences.

For exhibitors, this trade fair offers a unique opportunity to present themselves to a large, travel-savvy audience. As part of CMT, the largest public trade fair for tourism and leisure, Golf- & WellnessReisen benefits from a large number of visitors during the entire duration of the fair. Furthermore, strong partnerships with renowned companies attract additional visitors who are specifically looking for information on golf and wellness offers.

Another highlight are the 15 tee boxes on the driving range and the putting green, which offer visitors the opportunity to test their golf equipment on site. This interactive experience makes a visit to the fair not only informative but also entertaining - a perfect opportunity to present your new golf products.

Your wellness offer is also ideally positioned at the trade fair: The growing range of offers in this area is attracting more and more interested visitors from the tourism area of CMT to Golf & WellnessReisen. The trade fair thus offers the ideal environment to present your wellness hotel or relaxation offers. 

Use this platform to put your brand in the spotlight and attract new customers! 

Become an exhibitor now!

Below you will find current reports on the trade fair (in German):

Golf Post Golf Magazin

This is why you should become an exhibitor

Showcase your products and services

Golf- & WellnessReisen will be a highly efficient marketing and sales tool for suppliers in the growing golf and wellness segment. Thousands of well-informed visitors with a propensity to purchase will stream through the fully occupied Hall 9 on the second weekend of CMT (Thursay to Sunday) – the world's largest consumer show for tourism and leisure with 260,000 visitors. 

Conntect with your key audience

The  trade fair attracts a highly interested audience that is actively looking for new golf and wellness offers. As an exhibitor, you have the opportunity to get in contact with golf enthusiasts and wellness-loving visitors who are willing to invest in their leisure activities. Use this opportunity to present your products and services in a targeted manner and attract new customers.

The stage is yours

As an exhibitor, you benefit from a wide range of presentation formats that allow you to showcase your offer in the best possible light. Whether through informative presentations on stage, sales pitches at our driving range or right at your exhibition stand - you can present your expertise and your products in a variety of ways. This not only increases the visibility of your brand, but also the interest of visitors.

Strong networking opportunities

The trade fair not only offers you the opportunity to present your brand, but also to make valuable contacts. Meet decision-makers from the industry, other exhibitors and potential partners. The exchange with like-minded people can lead to new collaborations and business opportunities that last beyond the trade fair.

Throwback: Successful start to the golf season 2025

Golfers with purchasing power, a desire to travel and a need for information*

  • High income – the average household net income of visitors is 4.158 €
  • 85% want to recommend the fair to their friends or relatives
  • 78 % travel up to 100 km to visit the trade fair
  • The average age of the CMT visitor is  50,2 years

*Source: Show report 2025

This is what our exhibitors say

  • “This event really hit home for all golf fans. The stands for retail and sales were well represented, our member clubs were delighted with the strong demand and the content we presented together with the German Golf Association generated plenty of interest.” 

    Michael Marbler, President of the Baden-Württemberg Golfing Association

  • “CMT is an important meeting place for an exchange at the highest level. Inspirational conversations with the press, club presidents and industry representatives provided valuable content for the 2025 golf year.” 

    Bernhard May, President of the Würzburg Golf Club and Vice President of the German Golf Association

  • “We’ve been coming here for 30 years, and this year was another success. The Golf and WellnessHolidays area attracted a number of companies who had a large range of excellent products, which made the event even more appealing. There was plenty of interest from the public and bookings were also taken. We like to use this trade fair as a networking opportunity.” 

    Manfred Furtner, President of Golf in Austria

  • Our space was more than double that of last year’s and there were a lot more company representatives in attendance too. The visitors were very friendly and always pleasant to chat with – and the sales figures were also impressive. We’re already looking forward to the next Golf and WellnessHolidays.”

    Melanie Dino, Hanover Branch Manager for Golfversand Hannover GmbH – All4Golf

  • We were pleasantly surprised by the positive reception we received here. Visitors were very interested in what we had to offer and it really couldn’t have gone better for us. We’ll certainly be returning again next year!”

    Katrin Lürzer, receptionist at Hotel Lürzerhof GmbH

Impressions of Golf- & WellnessReisen