GiveADays: On a growth path in the EXPO 4.0 trade fair alliance

17.05.2019 - 14:05

Messe Stuttgart now taking over the EXPO 4.0 / GiveADays trade fair alliance as its own event under new project management

Messe Stuttgart has strengthened its Industrial Solutions Business Division by taking over the Expo 4.0 trade fair alliance. The trade fair GiveADays and the two trade fairs WETEC and TV TecStyle Visions are now own events of Messe Stuttgart and are being managed from Stuttgart. Most recently, in spring 2018, the trade fair association was able to report a total of 566 exhibitors from 28 countries and 13,700 specialist visitors from 41 countries. The declared objective: to consistently expand the international character of the trade fair alliance and establish it as the leading event for the areas of promotion, advertising technology and textile finishing. The next Expo 4.0 will take place from 30 January to 1 February 2020. However, POS Masters, which has previously participated twice in the event, will not take part in 2020.

The concept of GiveAdays is proving popular with exhibitors and visitors alike. This means that there is no reason for the new organiser to change the event in any way. Nadine Dingert, the new Project Manager for GiveAdays and the Overall Project Manager for EXPO 4.0 at Messe Stuttgart, summarised: "In the last few years GiveADays has developed well as a trade fair for advertising products and haptic advertising in the EXPO 4.0 trade fair alliance. We will maintain the previous strategy. In addition to the two traditional exhibition areas, the accompanying programme features a large number of first-rate expert talks. Topics such as digital advertising, 3-D communication and respectful promotion are also covered here. The programme is rounded off by special shows and offers for young professionals."


About GiveADays and the EXPO 4.0 trade fair alliance

Under the umbrella brand Expo 4.0, the three international trade fairs GiveADays, WETEC and TV TecStyle Visions are combining their competences in the areas of advertising products, marketing, design, advertising technology, digital printing, light advertising, digital signage, textile finishing, printwear and occupational clothing. The trade fair alliance is held in Stuttgart every two years. The next EXPO 4.0 will take place from 30 January to 1 February 2020.

 

Photo captions:

GiveADays_2020_PM01_Nadine_Wirth:
Looking forward to exchanges with exhibitors at GiveADays in order to achieve more success: Senior Project Manager Nicole Dalkolmo and Project Consultant Nadine Wirth.

GiveADays_2020_PM01_Nicole_Dalkolmo:
Looking forward to exchanges with exhibitors at GiveADays in order to achieve more success: Senior Project Manager Nicole Dalkolmo and Project Consultant Nadine Wirth. 

Image rights to all photos: Messe Stuttgart

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