Revised hygiene concept and hall structure at GELATISSIMO
GELATISSIMO will be staged for the eighth time in Stuttgart from 5 to 9 February 2022. Gelatieri and ice cream professionals should now mark the dates in their diary since the trends and innovations in the gelato handicraft trade will then be presented again in Stuttgart. Every time GELATISSIMO is held, visitors and exhibitors show more interest in the largest trade fair for gelato north of the Alps. Due to the continuous rise in the number of participants, but also to take account of the valid hygiene and safety regulations, there are now plans to revise the layout of the exhibition hall for GELATISSIMO in 2022.
More spaciously designed aisles will offer guests more space on the trade fair grounds in future. The variety of exhibitors and the opportunities to present the latest trends in shop accessories and fittings, the latest technology for gelato production and the entire range of raw materials will also be retained. This means that anyone now start their planning at an early stage can still secure a stand position at the trade fair.
Digital extensions for a continuous exhibitor presence
The accompanying programme also looks promising with first-class competitions such as the Grand Prix GELATISSIMO, the Intercoppa gelato competition, and exciting technical talks and workshops on gelato production for experienced and aspiring gelato professionals. The organisers are now considering whether digital broadcasting would be worthwhile, especially for these events which prove very popular based on past experience.
"Not only we as the organiser, but also our exhibitors have learnt something new in the last few months, and now know how companies and products can be ideally presented in a digital format," said Markus Tischberger, Project Manager for GELATISSIMO. "We see excellent potential here for the further development of the trade fair and opportunities to target other customers at the same time as visitors to the trade fair." However, personal discussions during the attended event will still be indispensable – especially with new customers. "People want to taste, smell and feel ice cream, and exchange their experiences. A purely digital trade fair cannot provide this," said Tischberger.
Review of GELATISSIMO 2020
The representative surveys conducted among trade visitors at GELATISSIMO 2020 also demonstrate the importance of an attended event. More than half of these trade visitors continuously attend the gelato trade fair. They primarily include operators of ice cream cafés, coffee shops, restaurants, cake shops and patisseries. It is noticeable that 76 per cent of respondents in the survey are directly involved in investment decisions in their company and that 68 per cent hold specialist and managerial positions. This is ultimately due to the first-rate exhibitor structure with companies from Germany, Italy, the Netherlands, France and Austria. They always create an exciting trade fair with a varied range of products, live shows and demonstrations.
GEL_22_PM02_GEL_Factsheet_DE: Facts and figures relating to GELATISSIMO
GEL_22_PM02_GEL_Factsheet_DE2: The representative surveys conducted among trade visitors at GELATISSIMO 2020 underline the great importance of an attended event (German version).
GEL_22_PM02_GEL_Factsheet_EN: Facts and figures relating to GELATISSIMO
GEL_22_PM02_GEL_Factsheet_EN2: The representative surveys conducted among trade visitors at GELATISSIMO 2020 underline the great importance of an attended event (English version).
GEL_22_PM02_GEL_Factsheet_IT: Facts and figures relating to GELATISSIMO (Italian version).
GEL_22_PM02_GEL_Factsheet_IT2: The representative surveys conducted among trade visitors at GELATISSIMO 2020 underline the great importance of an attended event (Italian version).
GEL_22_PM02_20_P_052: First-rate exhibitors from Germany, Italy, the Netherlands, France and Austria ensure a varied trade fair programme.
GEL_22_PM02_20_P_123: First-class competitions such as the Grand Prix GELATISSIMO and Intercoppa round off the accompanying programme of the trade fair.
GEL_22_PM02_20_P_108: Gelato experts such as Federico Maronati and Filippo Zampieron shared their knowledge at GELATISSIMO 2020.
GEL_22_PM02_20_P_076: Trends and innovations in the gelato handicraft trade will be presented at GELATISSIMO 2022.
Copyright all photos: Messe Stuttgart
GELATISSIMO is the biggest trade fair for gelato north of the Alps. It will take place in Stuttgart from 5 to 9 February 2022 together with Intergastra, the leading trade fair for the hotel and gastronomy business. Both trade fairs benefit from their synergies and offer trade visitors the range from the world of gelato, gastronomy, as well as the hotel business.