22.05.2025 - 10:00

More than ice-cream: How to make your team a success factor for your ice-cream parlour

At GELATISSIMO, everything revolves around delicious ice-cream variety, innovative technology and the latest trends in the industry. But with all this, one thing must not be forgotten: the people behind the counter. They are the heart of every ice-cream parlour - and this is often the real key to success.

GELATISSIMO is not just about delicious gelato, smart technology and fresh trends – it also focuses on people behind the counter.  💗

Here are four effective tips on how you can motivate your team and retain them in your company over the long term:

1. Offer advanced training courses

Young employees in particular want more – namely development! Offer workshops, for example regarding new recipes, hygiene, sales or social media. In this way, you not only promote expertise, but also the self-confidence and motivation of your team.

2. Show everyday appreciation

A sincere "thank-you", a small extra from time to time or flexible shifts during the high season – these gestures don't cost very much, but make a big difference. Regularly show your team that you see and appreciate their work.

3.  Participation creates loyalty

Involve your team in decisions, for example regarding new gelato flavours or the design of the sales area. Anyone involved in decision-making feels more strongly committed – and wants to stay.

4. Let your team personally create every gelato flavour once

Working together in an ice-cream laboratory is not only fun, it also helps to increase the specialist knowledge of the salespersons. Questions concerning the origin of ingredients or special characteristics of the gelato can therefore be answered competently and with conviction – instead of with an embarrassing shrug of the shoulders.


A good ice-cream parlour doesn't just live from the best gelato - but from the people who sell it. If your team feels comfortable, seen and supported, then your guests will feel it too. Because one thing is certain: happy employees are at the heart of every ice-cream parlour – and represent the true key to your success!

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