Fahrrad- & WanderReisen: The place to be to showcase your outdoor company

Facts and figures in 2026

Audience:

  • 21% traveled from over 100 km away
  • 66% were interested in cycling trips, 48% in hiking trips, and 23% in accessories
  • Average age: 53 years
  • Average net household income: €4,028
  • 98% rated the fair as very good/good/average
  • 97% would recommend the fair
  • 92% found the offerings to be complete or partially complete

Experience & Program:

  • Large test course for bicycles
  • Diverse exhibitors with travel and accessory options
  • Stage presentations and community area with expert tips
  • Highlights on e-bikes, mountain bikes, and long-distance hiking trails
  • Partner regions and inspiring tour recommendations

Source: Visitor and exhibitor figures from Fahrrad- & WanderReisen 2026 (PDF, 1 MB).

The exhibition range:

  • Cycling regions in Germany and abroad
  • Cycling hotels
  • Bicycles (city, hybrid, trekking, mountain bikes, touring/folding, electric, racer, customised and children's bicycles)
  • Bicycle accessories
  • Cycling clothes
  • Route planner | GPS | Cycling maps
  • Clubs, associations, organisations
  • Hiking regions in Germany and abroad
  • Hiking hotels
  • Hiking holidays, hiking and study holidays
  • Trekking holidays
  • Nordic Walking
  • Equipment, outdoor clothing

This is what our exhibitors say

  • “The CMT, as the largest consumer trade fair, was a tremendous success for the travel destination Angola, which we represent in Europe as Kleber Group. Through striking visuals at our stand and the wonderful dance group from Angola, we were able to bring the rhythm of life and the unique spirit of the country closer to the visitors.”

    Hanna Kleber, Founder and President of Kleber Group

  • “The visitors were especially interested in learning about the opportunities to discover the Grand Tour de Catalunya by camper. Active holidays, particularly the hiking and cycling routes along the Grand Tour, also attracted a lot of attention from the fair’s guests. For us, attending the fair was worthwhile – our offerings clearly resonated with the audience.”

    Montserrat Sierra, Director, Catalan Tourist Board Central Europe

  • “By moving the exhibition hall from C2 to Hall 3, we had a much more interested audience at our stand compared to previous years. Additionally, we are noticing a consistently more positive atmosphere in the market than just six months ago. There was a lot of interest and our sales went quite well.”

    Markus Freitag, Head of Sales and Marketing, Concorde

  • “The quality and number of people who visited our stand was excellent. The visitors here are deeply engaged with vehicle conversions and optimization possibilities.”

    Sven Mammach, Busbastler Academy

  • “Cycling tourism is no longer a niche topic—it has become an economic factor, as the fair has clearly shown. Around half of the German population now goes on at least one cycling trip per year.”

    Kathleen Lumma, Managing Director, ADFC Baden-Württemberg State Association

Impressions from Fahrrad- & WanderReisen 2026