Messe Stuttgart has had its own subsidiary in Turkey since 2010. Messe Stuttgart Ares Fuarcılık hosts the leading trade fair for the bakery and confectionery trades in the Eurasian region, Ibaktech Istanbul. Thanks to close economic ties between Turkey and Baden-Württemberg, it was a logical move for Messe Stuttgart to start operating in Turkey and scale up the presence of Turkish exhibitors and visitors at the Stuttgart trade fairs.