Top ratings for R+T South America22.05.2018 - 22:00
The second R+T South America, the international trade fair for roller shutters, doors/gates and sun protection systems (9 – 12 May 2018), finished with top ratings from exhibitors and visitors. The strong national and international brand presence at the São Paulo Expo trade fair centre was very well received by the 7,256 visitors: The visitors gave the event an overall rating of 1.6 and spent on average 1.7 days at the trade fair. 94 percent of the visitors would recommend the event and 93 percent would like to attend the event again.
The high international character of the visitors (12 percent) confirms that the youngest offshoot of R+T with the second event in South America is very well accepted. Some visitors from Argentina, Chile, Ecuador, Columbia and the USA travelled very long distances. The high quality of the visitors is reflected by the 80 percent of visitors who are involved in making decisions during the purchasing process, 49 percent of whom are decision-makers. 81 percent of the visitors came to the trade fair with specific intentions to make investments. The main areas of interest of the visitors were roller shutters (76 percent), awnings (42 percent), window shutters (29 percent), components (26 percent) and internal sun protection (24 percent).
Participation of international and national industry giants
Besides Brazil, the 52 exhibitors came from nine other countries (Australia, China, India, Italy, Korea, Spain, Taiwan, Turkey, USA), including leading international brands such as Nice, Vertilux, Nevaluz, Berteks or A-OK. Ricardo Ferreira, Sales Manager at Nice for South America, reports why Nice was active in Brazil in 2018: "The control systems of Venetian blinds and roller shutters are the most sought-after products in our portfolio. The customers here at the trade fair were very curious and displayed keen interest. The requirements of modern buildings are increasing and naturally we are also not remaining on the sidelines here in Brazil when it comes to competition in technology."
With 53 percent of the area occupied by international companies, the level of interest from foreign companies remains as high as ever compared with the début event (2016: 52 percent). Despite the difficulties of the past few years for the Brazilian industry, the occupied exhibition area remained constant: National industry leaders such as Centerlux, Injetec de Friburgo, Textil J. Serrano or GTextile occupied 47 percent of the area at R+T South America. Ricardo Augusto Caseiro de Sousa, President of Injetec de Friburgo, is convinced that R+T South America is very well accepted on the market: "We are here for the second time at R+T South America because it is simply the most important trade fair for our market in Brazil. We finally have the platform via which we can reach all our customers in the one location and get new customers, also from South America, enthusiastic about our products."
The President of the Brazilian Trade Association for Venetian Blinds, Curtains and Awnings (Abrape), Lauro Miguel Alttomar, shares his impressions: "The stands are more professional, the focus is now clearly on concluding business. At the trade fair we were able to convince many prospective new members of the potential of the event. Our industry is on the upswing and we are expecting growth of over ten percent this year."
Companies such as Berteks (Turkey), Hansol IMB (Korea) or A-OK (China) took part in all three R+T trade fairs in 2018 (Stuttgart, Shanghai and São Paulo), confirmation of the huge trust in the brand and concept of the leading world trade fair.
Benefit of synergy effects from Glass South America
The realisation of Glass South America, the largest event of the glass industry in South America, at the same time proved successful. Both events benefited from an overlap of the target groups and themes, such as integrated solutions for thermal insulation with glass and sun protection. Half of the R+T visitors used the opportunity to also obtain information about innovations on the topic of glass. Both events will coincide again from 3 - 6 June 2020.
More information about R+T South America can be found online at: www.rt-southamerica.com
More exhibitor testimonials:
Carlos Andión, Sales Strategy Consultant, Vertilux (USA):
We always exhibit at R+T in Stuttgart, we are here in São Paulo for the second time. We have many customers in South America, we are in Brazil for 25 years, but we were always only represented by a dealer. We are very satisfied with how the trade fair went and are delighted that we can play our part in helping this event grow.
Hüseyin Topuz, Vice President, Berteks Pazarlama A.S. (Turkey):
The trade fair went well. We are very happy. You can notice that the Brazilian market is recovering and things are looking up. We had visitors from Brazil at the stand, but also from South America, Uruguay and Argentina to be more precise. At the first R+T South America in 2016 we found a dealer for the Brazilian business. We will continue to expand the cooperative venture.
Annambell Chen, Sales Manager South America, A-OK Technology Grand Development Co., Ltd. (China):
This is our first time at R+T South America and the trade fair really exceeded our expectations. We met exactly the right people from our industrial sector. We came here to explore the Brazilian market. We are only in Brazil four years. Now we can further develop our strategy.
Alessio Grigoletto, Sales Director, Fandis S.p.A. (Italy)
The trade fair was super! Together with our partner Dongwon Industry from Korea, we aimed to reach many new customers - we achieved our goal. Not only from Brazil, also many potential contacts from Argentina, Ecuador or Chile are on board. The trade fair was a great success for us. It confirmed that our products are very attractive for the markets and we have many opportunities here. We'll definitely be back again at the next R+T South America 2020!
RT_South_America_2018_Schlussbericht_1: Opening of R+T South America and Glass South America: Peter Ottmann, NürnbergMesse; Jose Domingos Seixas, ABRAVIDRA; Lauro Miguel Alttomar, ABRAPE; Manuela Keller, Messe Stuttgart; João Paulo Picolo, NürnbergMesse Brazil (from left to right)
Image rights: Messe Stuttgart
RT_South_America_2018_Schlussbericht_2: The visitors gave the event an overall rating of 1.6.
Image rights: Messe Stuttgart
RT_South_America_2018_Schlussbericht_5: R+T South America attracted 14 percent of visitors from abroad, including visitors from Argentina, Uruguay, Chile, Paraguay and Columbia.
Image rights: Messe Stuttgart
The main areas of interest of the visitors are roller shutters (74 percent), awnings (42 percent), window shutters (26 percent), components (25 percent) and internal sun protection (24 percent).
Image rights: Messe Stuttgart
About R+T South America
R+T South America is the first specialized trade fair dedicated to roller shutters, doors/ gates and sun protection system in the Mercosur market. The trade fair is the new platform for national and international manufacturers and dealers. R+T South America showcases new technologies, information on innovations and offers the chance to develop new business opportunities.
R+T South America is a cooperation between Messe Stuttgart and NürnbergMesse Brasil. The trade fair is a satellite of R+T in Stuttgart (Germany), the world's leading trade fair for roller shutters, doors/gates and sun protection systems, that stages further successful trade fairs in Shanghai and Istanbul. R+T South America is held every two years, parallel to Glass South America, at the modernized venue São Paulo Expo in Brazil.
About Messe Stuttgart
Messe Stuttgart is one of Germany's leading trade fair companies with total earnings of €150 million. Every year over 20,000 exhibitors present their products and services to up to 1.2 million visitors on a hall area of 105,200 square metres. From 2018 onwards, an additional exhibition hall will extend the amount of available hall space to 120,000 square metres.
Messe Stuttgart serves its customers in 51 countries with three subsidiaries, 19 foreign representatives and numerous sales partners.
About NürnbergMesse Brasil
Responsible of promoting the most important suppliers, distributors and resellers meeting, NürnbergMesse Brasil is a subsidiary of NürnbergMesse Group and also one of the biggest international companies organizers of events and exhibitions in Brazil. The company handles various sectors of national economy, with a high level of professionalism and competence.
The main events are Analitica Latin America, BIOFACH América Latina, Brasil Cycle Fair, FCE Cosmetique, FCE Pharma, Glass South America, it-sa Brasil, PET South America, R+T South America and URB Trade Show.