Messe Stuttgart takes over trade fair association Expo 4.0


TV TecStyle Visions, WETEC and GiveAdays in future in Messe Stuttgart portfolio / Consistent internationalisation of the association is the target

Messe Stuttgart is strengthening its Industrial Solutions business division with its takeover of the trade fair association Expo 4.0. The TV TecStyle Visions, WETEC and GiveAdays trade fairs, which in the past have already been held as guest events at the Stuttgart Trade Fair Centre, have now been added to the portfolio of Messe Stuttgart's own events. Most recently, in spring 2018, the trade fair association was able to report a total of 566 exhibitors from 28 countries and 13,700 specialist visitors from 41 countries. The declared target: To consistently expand the international character of the trade fair association and to establish it as the leading event for the areas of textile finishing, advertising technology and promotion.

Under the umbrella brand Expo 4.0, the three trade fairs are combining their competences in textile finishing, promotional wear, occupational clothing, advertising technology, digital printing and luminous advertising, digital signage and advertising media, as well as marketing and design. Ulrich Kromer von Baerle, CEO of Messe Stuttgart, says: "The trade fair association Expo 4.0 has in recent years developed to become an important sector event of international significance. Our previous event partners GMK Fachmessen and WNP Fachmessen see, as we do, a great opportunity for the further development of the format by means of the central control and marketing through the service and foreign network of Messe Stuttgart. As owner and general event organiser, we can fully play to our strengths." The next Expo 4.0 will take place from 30 January to 1 February 2020. However, POS Masters, which has previously participated twice in the event, will not take part in 2020.

Roland Gruber, Managing Director of the publishing house Gruber GmbH, adds: "We have been working successfully with Messe Stuttgart for many years already. The sale to the future general event organiser is for us the next logical step in order to expand the format of TV TecStyle Visions, as the leading trade fair for textile finishing and promotion, in the trade fair association Expo 4.0. At the same time, with our specialist media, we will continue to support Messe Stuttgart as a media partner." And Wolfgang Plonner, Managing Director of WNP Verlags GmbH, is pleased to say: "With the new overall event organiser with a central marketing strategy, we see ourselves in good hands for the internationalisation of WETEC, as an important trade fair for the areas of advertising technology, digital printing, luminous advertising and digital signage. Our specialist media lead in these areas, and we expect no less for the trade fair, which we will continue to accompany closely as a media partner." The two Managing Directors were previously also event organisers of GiveAdays, which has been in the trade fair association since 2014. GiveAdays is the third specialist trade fair to join Messe Stuttgart's portfolio of its own events.

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