HerTechStories - Women´s power at eltefa
HerTechStories was the platform for women in trades at eltefa 2025. It aimed at promoting the dialogue between the sexes and across generations, to dispel prejudices and enhance the visibility of women in the trades.
In a panel talk, four young female professionals exchanged experiences from their working life. This was followed by a snack for all participants that provided more opportunities for networking.
Christina Geier started her career at Busch-Jaeger and ABB in 2013 with an internship accompanying her studies followed by a turn as student assistant. After a semester abroad, she completed a dual master’s degree at ABB and gained valuable experiences in various departments of the company, most recently in sales for four years. This time in particular had a great impact on her and strengthened her passion for customer oriented solutions and the direct exchange with market partners.
Today, Christina Geier is heading the Product Marketing Management for Building Automation and Home Solutions in Germany. In this role, she is responsible for the sale of Busch-Jaeger and ABB KNX products, supports global product strategies and implements targeted measures for a strong market presence. Her focus is on innovative and practical solutions that create real added value for customers. She is active in promoting diversity in the industry, e.g. with her work for Women at KNX.
Jessi is a young professional at 24 years of age. She has been working with Carl-Elektro-Anlagen for 7 years already.
After an internship that got her hooked for the profession, she decided to do a training in the field. She took a bold step into a domain dominated by men but she has not regretted it.
Jessi’s areas of activities:
- Training apprentices in the trades
- Manufacturing sub-distribution boards and low-voltage systems
- Implementing systems and transformer stations at customers including the final wiring
Sissy, 33, has been employed at Elektrotechnik Müller for a year now.
After completing her second apprenticeship as Electronics technician für industrial and building engineering, she was not quite sure in the beginning how to behave on a construction site. Today, Sissy knows that women can do as much as men.
Sissy’s areas of activities:
- Renovations of older buildings
- New constructions
- Customer service
At 24, Jenna is also a very young professional and has been working in her profession at HELDELE since 2020.
On her social media account, she provides daily insights into her exciting working life. In this, she has a very clear aim: making the diversity of the electrical and other trades more accessible for young people, and women in particular.
Jenna’s fields of activity:
- New constructions, conversions, refurbishments
- Training apprentices in the trade
- Laying and connecting cables, mounting lamps, retrofit distribution boards etc.
Jaqueline, 27, has been working for 2.5 years as an electronics technician for building system integration at Nägele Stuttgart GmbH.
After completing a training as office management assistant, her interest in trades motivated her to take up an internship in the electrical sector where she found her current training company. She is really enjoying her second training.
Jaqueline’s fields of activity:
- Wiring lamps, sockets etc.
- Mounting lamps, cable channels etc.
- Programming system integration applications such as KNX
