CMT enters new dimensions

23.01.2018

Satisfied exhibitors and 265,000 happy visitors: anniversary CMT closes its doors after setting new records

The biggest CMT ever is now also officially the most successful CMT of all time: in its 50th anniversary year The Holiday Exhibition attracted the record number of 2,192 exhibitors and 265,000 visitors to the Stuttgart Trade Fair Centre which now contains more than 120,000 square metres of hall space. "CMT entered new dimensions," enthused Roland Bleinroth, President of Messe Stuttgart.
"Well over a quarter of a million visitors within nine days - that's an absolute record! CMT therefore clearly extended its position as the world's largest consumer show for tourism and leisure. It was remarkable to see that not only the ten exhibition halls were always very crowded, but also that the new events and further developments functioned very well and impressed the visitors. In particular, the special exhibitions "Cycling & Adventure Holidays with Hiking" and the new Thermals area, "Golf & Wellness Holidays", and "Cruises & Ship Travel" developed very positively in the new Paul Horn Hall."

The programme for trade visitors, which included the "fvw Destination Germany Day“, the Travel Market and the enhanced Parking Summit with an accompanying exhibition also proved to be very popular. The programme was supplemented by the "CMT Careers Day" for young people from the hotel, restaurant and tourism industries. "In addition to our partner countries Hungary and Panama and the caravanning partner region Trentino, we also successfully positioned new topics," said Guido von Vacano, a member of the Board of Management of Messe Stuttgart. "For example the new outdoor area 'Thermals', which attracted additional visitors, or our first Partner Town Day which went down very well straightaway."

Keen national interest
The visitors to the exhibition appreciated the extensive accompanying programme and the diverse offerings at the fully booked up trade fair centre. They awarded CMT the school mark 2. It is therefore not surprising that 92 per cent of surveyed visitors said they were intending to come back again to the exhibition. They stayed an average of just under five hours at CMT in order to obtain information on the stands of the exhibitors from 100 countries and more than 360 regions and cities, and look at the 1,000 exhibited vehicles. Around a quarter of visitors travelled a distance of more than 100 kilometres to experience the exhibition programme during the world's largest consumer show for tourism and leisure. There were very good marks across the board from exhibitors for the high expertise of the visitors. The exhibitors praised the fact that the visitors came to CMT well-informed and prepared.

The caravanning industry also carried over the momentum from the previous year into CMT 2018. According to the industry representatives, Stuttgart confirmed its function as a barometer for the mobile home and caravan industry. The growing popularity of nearby destinations is directly connected to another trend, i.e. the substantial increase in demand for caravanning holidays. Hermann Pfaff, President of the German Caravanning Industry Association, said that the industry had enjoyed a "record year". The members of his Association called CMT 2018 an excellent start to the sales season. It is no longer a secret that caravanning is currently enjoying a real boom as a holiday form. "The German caravanning industry is now extremely accustomed to success," said Oliver Waidelich, Managing Director of the German Caravan Trade Association (DCHV). "After the seventh record year in succession, companies were therefore in a good mood. They came to CMT with optimism and started the New Year there energetically. CMT was therefore again an attractive and extensive showcase at the start of the tourism year."

CMT partner countries and CMT partner region in great demand

The partner countries were also delighted: "It was important for us to be the centre of attention here," said Eszter Alföldi from the Hungarian National Tourist Office in Budapest. "Hungary is more than just puszta and peppers. By attending CMT, we wanted to open up a new way of looking at our country. We were delighted that we able to present this diversity here.” Alejandro Ferrer, Economic Attaché at the Panamanian Embassy in Berlin concurred: "We were able to show visitors that Panama has a great deal to offer even though it is not yet well-known as a holiday destination." Initial feedback received by the organisers during the exhibition already attested to more interest in making holiday bookings. "Here in Stuttgart we gained some experience for the first time at a German exhibition for end customers − and were not disappointed. We achieved our objectives and are looking forward to further cooperation!" Trentino, the caravanning partner region, was also satisfied with its attendance at CMT 2018: "The response during the event and the numerous mentions in the media were positive aspects," said Cinzia Gabrielli, Medi and PR Representative at Trentino Marketing. This impression was also shared by other exhibitors in the tourism section. Louis Hoffmann, Marketing, Deutsche Bodensee Tourismus GmbH: "The exhibition went very well – 2018 was another good CMT year! Additional brochures had to be delivered right after the first weekend. The quality of the discussions was also very high, and the customers asked specifically for offers. We were very satisfied with our attendance at the exhibition and are already looking forward to 2019." Tasos Diamantakis, Managing Director of the Chania Tourist Office in Crete: "We attended CMT for the first time since 2012 and realised that it was a serious mistake to ignore this exhibition. A large number of people here love Greece and especially Crete. We were therefore able to ideally publicise the two countries. We were very satisfied with our presence at CMT!”

Extremely satisfied exhibitors in the caravanning section

The exhibitors in the caravanning sections said they were extremely satisfied. Bernd Wuschack, Managing Director of the Carthago Group: "We came to CMT in Stuttgart with optimism and our mobile home brands Carthago and Malibu. However, our high expectations were well-exceeded. The public response was almost overwhelming. Long queues formed at times.
Thanks to its much larger exhibition area, our subsidiary brand Malibu benefited greatly from the new assignment of the exhibition halls. Our conclusion: whether Carthago or Malibu, CMT gave our two brands a major boost for 2018.” Michael Duckek, Stand Manager, AL-KO: "CMT 2018 was, in one word, outstanding! The increased number of visitors could also be clearly felt here on our stand. Both the quality of the discussions and the purchase motivation of customers were extremely high. Everything was included – from specific offers and sales transactions through to in-depth advice which leads later to purchases at local retailers. Thumbs up for this exhibition!” Roland Bauer, owner and Managing Director, Roland Bauer Spezialfahrzeuge: "We took part in CMT for the first time with our own products and received an excellent response here in Stuttgart. On our stand we had a large number of first-class customers from the upper price segment, some of whom had come especially on account of our company. We were also able to initiate some definitive purchases. We therefore have high expectations regarding the overall results of this exhibition. We would like to come back again to the next CMT in 2019!” Alex Wang, Managing Director, Renogy Suzhou Co. Ltd.: "We attended CMT for the first time and met enthusiastic visitors. The support provided by the entire team was first-rate! Since we generally see good market opportunities in Germany, we definitely want to take part in the next CMT."

The motor home parking area and the additional parking spaces at the "CMT Motel" were also greatly appreciated by exhibitors and visitors alike. The exhibition registered the record number of around 7,000 overnight stays with approximately 3,600 vehicles, i.e. a considerable increase compared with the previous year. The exhibitors, visitors and journalists who parked their vehicles travelled from all over Germany and from ten European countries.

Special exhibitions at CMT in great demand

Exhibitors in the special exhibitions "Golf & Wellness Holidays" and "Cruises & Ship Travel", which were held on the second weekend from Thursday to Sunday, were also very pleased with the outcome of the event. Around 260 companies presented their innovations and offers for the 2018 golf and holiday year in Paul Horn Hall. Their almost unanimous opinion: not only was the number of visitors encouragingly high, but also their "expertise", i.e. their specific interest and the willingness to make bookings. Otto Leibfritz, President of the Baden-Württemberg Golf Association, observed that both exhibitions on the four CMT days attracted a large number of interested and well-informed visitors: "Golf & Wellness Holidays" was fantastic! This was our best ever appearance.
I can only recommend every golf club in Baden-Württemberg to take part in this special exhibition.
It provided a superb presentation platform over a period of four days. Thanks to the new, larger hall, we were able to offer our guests a golf triathlon. One highlight was the visit by Guido Wolf, Baden-Württemberg Minister of Tourism. Every exhibitor said that they would come back again in 2019 – that actually says everything about the quality of this special exhibition." This view was also shared by Jochen Brugger, Managing Director of Badeparadies Schwarzwald: "It was our fifth year in Stuttgart, and we are finding our own way more and more easily. “Golf & Wellness Holidays" itself is becoming better every year. You can sense that there is growing interest in golf holidays: we are obtaining better contacts, the customers are well-informed and considered many aspects in the run-up to the event. We are very satisfied and are intending to come back to Stuttgart in 2019.” Andrea Philippi, Press Officer at the Tunisian Tourist Office: “Tunisia has become a popular golf destination. We welcomed experienced golfers from Baden-Württemberg, Bavaria, Hesse and Alsace to our stand. The visitors were very interested in our products, and demand increased significantly.
I am expecting corresponding bookings. On the whole, our attendance was positive.” There was also a good mood in the "Cruises and Ship Travel" section. Klaus Ebner, Sales and Marketing Manager, TransOcean Kreuzfahrten: "The special exhibition turned out to be better than in the past. We recorded a higher number of visitors on our stand and received specific inquiries. Our main objective was to provide information, but we also obtained a large number of direct bookings which actually included some round-the-world trips. We are very satisfied." Jörg Gövert, Managing Director, SE Tours: "We sensed a marked improvement in the special exhibition due to its relocation to the new hall. We are now on the tourism side, that fits in perfectly! We had far more customers on our stand and distributed around one third more catalogues. The number of bookings also rose substantially. We have already booked to come back again in 2019."

Cycling holidays and hiking still on the upswing

The focal points of interest on the first weekend of CMT were the special exhibition "Cycling and Adventure Holidays with Hiking" together with the new 'Thermals' section. Cycling and hiking holidays are on the road to success and are becoming increasingly more popular. The 349 exhibitors were again able to see this for themselves. They praised the knowledgeable, interested visitors who asked specifically about current trends and undiscovered regions for hiking and cycling holidays, or inquired about the right accessories and suitable clothing. Anyone who cannot wait until CMT 2019 in Stuttgart has two alternatives: the next CMT China will be held in Nanjing from 1 to 3 June 2018. The partner for the international subsidiary event of Messe Stuttgart is Freudenstadt in the Black Forest. Messe Leipzig, Fleet Events and CMT are also jointly organising for the first time the exhibition "Tourism & Caravanning“ (TC) at the Leipzig Trade Fair Centre from 21 to 25 November 2018.

CMT 2019 will take place in Stuttgart from 12 to 20 January 2019.

You can find information on CMT 2018, photos and logos online at:
www.messe-stuttgart.de/cmt/journalisten/pressematerial

 

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