It is the first event of the year and the entire travel industry gathers at the start of the season every year. For nine days CMT revolves around just one thing: holidays. Providers from all over the world generate their first and frequently also most important sales of the year at CMT. The visitors from all over Germany and neighbouring countries are avid travellers and eagerly look forward to new destinations, caravans and accessories. They also enjoy the accompanying programme which changes every day.
Perfect structure
With its three mainstays caravanning, mobile leisure and tourism, CMT is aimed at visitors with an interest in travelling. Nearly every type of holiday, holiday destinations around the world and practically every latest recreational vehicle are represented at CMT. Very special travel forms are presented in an extensive and compact way on the two CMT weekends with the subsidiary shows in Hall 10. Overall, more than 2,200 exhibitors secure a high level of orders at CMT.
High media interest
Over 1,500 accredited journalists report before, during and after CMT on all channels: TV, radio, print and social media. Innovations, new destinations, trends and prominent guests from the travel industry, economics, politics and society are presented in the reports by these journalists. Long-lasting media coverage ensures a constant presence for CMT long after the exhibition has finished.
Booking and buying
The varied programme of CMT mobilises more than 260,000 visitors. Their profile: they go on holiday more than average and spend more money than the average German tourist on holiday and travel. They make bookings, make purchases or place orders - for example their cruise or their next mobile home - directly at CMT. In short: CMT is the traditional start to the season for the entire holiday industry.