Throwback: This was CMT 2026

Review: This was CMT 2026

CMT 2026 once again impressively demonstrated how vibrant the world of travel and caravaning is: Over 268,000 visitors experienced the latest trends and offerings for tourism and leisure up close at Messe Stuttgart. With their innovations, 1,660 exhibitors provided strong impulses and diverse encounters.

Look forward to the next CMT from January 16 to 24, 2027!

Facts and Figures about CMT 2026

The Audience:

  • Approximately 268,000 visitors in total
  • Average age: 52 years
  • Average household net income: €4,170
  • 96% would recommend the event
  • 54% plan to take at least three holidays in 2026
  • 50% prefer Germany as a travel destination
  • 81% are planning a trip to a European country
  • 26% are interested in long-haul travel

The Trade Fair:

  • Exhibition area: 10 halls with 125,000 square meters
  • Thematic special areas covering a wide range of current industry topics
  • Visitor communication across all channels
  • More than 1,800 accredited media representatives
  • Live broadcasts on TV and radio
  • Grand opening event with well-known personalities
  • Extensive trade visitor program with congresses, expert talks, and networking opportunities
  • Entertaining supporting program with shows, folklore, and travel cinema

Source: Show report 2026 (PDF, 531 KB)

Comments by exhibitors at CMT 2026

  • "As the largest consumer fair, CMT was a tremendous success for the travel destination Angola, which we represent as Kleber Group in Europe. Through strong visual presentations at our stand and the wonderful dance group from Angola, Rhythm of Life, we were able to bring the country closer to the visitors.”

    Hanna Kleber, Founder and President, Kleber Group

  • “The visitors were especially interested in the possibilities of discovering the Grand Tour de Catalunya by camper. Active holidays - particularly the hiking and cycling routes along the Grand Tour - also sparked the interest of the trade fair guests. For us, participating in the exhibition was well worth it. Our offerings clearly struck a chord with the audience.”

    Montserrat Sierra, Director, Catalan Tourist Board Central Europe

  • “By switching exhibition halls from C2 to Hall 3, we had a noticeably more interested audience at our stand compared to previous years. Additionally, we observed an overall more positive mood in the market than just six months ago. There was a lot of interest, and our sales were quite good.”

    Markus Freitag, Head of Sales and Marketing, Concorde

  • “The quality and frequency of people visiting our stand is very good. The visitors here are deeply engaged with vehicle conversions and optimization options.”

    Sven Mammach, Busbastler Academy

  • “Bicycle tourism is no longer a niche topic, but an economic factor - a fact that was clearly demonstrated at the trade fair. Around half of the German population now takes part in cycling tourism at least once a year.”

    Kathleen Lumma, Managing Director, ADFC State Association Baden-Württemberg

Impressions of CMT 2026