AMB target groups

Present on over 105,000 square metres to interested visitors – from executive management to purchasing, from the man at the machine to the entrant – Present your innovative developments, current products and industry Trends.



Meet the strong economic industriy of Southwest Germany at the AMB

  • More than two thirds of visitors are invloved in purchasing and procurement processes.
  • Three out of four AMB visitors come with investment and/or purchase intentions.
  • More then one third of all visitors solely visits AMB and no other trade fair.

The professional Level of visitors

  • 28 % employees, civil servants and skilled workers
  • 21 % department and group heads, team leaders
  • 10 % Independent entrepreneur/staff/freelancer
  •   8 % area/operational/factory Managers 
  •   6 % foremen
  •   5 % managing directors and board of Management