With südback Messe Stuttgart presents one of the most important trend trade fairs for the bakery and confectionery trades. The focal points of the exhibition cover the areas services, information and management, sales promotion, merchandise, working and operating technology, office fixtures and fittings and raw materials for bakers and confectioners. Also snacks and the increasing out of home market gain importance at the südback. The bakers' forum and the confectioners' forum offer the opportunity to obtain information in greater depth with presentations of the baking demonstrations. The südback Trend Award is also presented within the framework of the trade fair. Here innovative product developments in the industry are awarded in terms of technology, design and concept..
The percentage of specialist visitors has been almost 100% for many years. This means: At südback concentrated curiosity meets extensive know how and expertise - the best foundation for intensive dialogue and new contacts. The visitors come from companies in the bakery and confectionery trade, from commercial enterprises and service companies, from the bakery and supply industry. Café operators, restaurant owners, hoteliers, canteens, as well as caterers and party services, are also some of the interested parties. Over one third of the visitors is active in production, a further 42% are at top management level.
südback is the ideal platform to not only present products and innovations, but also have informative dialogue and conduct professional discussions, as well as listen to competent presentations. The bakers' forum and the confectioners' forum focus on future trends. The entertaining baking demonstrations, as well as other trade demonstrations, are popular and well attended.